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MKTG3002 Digital And Social Media Marketing

tag 0 Download 6 Pages / 1,320 Words tag 03-06-2021


The onset of technology in the contemporary has seen the shift of marketing technics from traditional methods to digital marketing. Customers have also become more attached to what they want that it is vital to exploit their needs on a personal basis. Marketers are becoming more tech serve and are striving to attend various conferences and training to horn their skills to exploit digital marketing. As a result, Tops Digital Marketing Agency aims to analyze data collected from its conferences from 2015 to 2017.

From the data, it was observed that most people are driven to attend the conferences with the aim of networking. However, the conferences failed to meet most of the attendees’ expectation thereby affecting the NPS negatively. It was recommended by the majority of the attendees that the keynote speakers need to be shuffled. Indeed, there is still room for improvement and going forward, the recommendations by the attendees need to be considered.

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Total 6 pages

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