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MKTG3002 : Social Media And Digital Marketing

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1. Understanding HNCT wants to increase & convert qualified online traffic: Use your personal experience, plus one of a number of evaluation criteria
When you critique, also give recommendations on how to improve with examples [screenshots / links to ‘best practice’ on other website(s) etc.] to validate your suggestions to HNCT. Findings are to be presented under the relevant heading . Then have your proposed recommendations (referenced, justified etc.) are then below each finding - in descending order of importance.
2. Bearing in mind the importance of trust being established (this is important as many prospective clients may find it difficult to have trust / faith in the site, or the claims of the entity). Based on the provided outline of the ‘customer experience hierarchy’, (Appendix C below),, evaluate how HNCT can establish trust to encourage customers to move thru the site from ‘functionality to evangelism’.
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