Digital marketing entails marketing goods and services using the technology. A successful marketing is based on a proper planning.
The identification of the targeted audience, setting the goals, and assessing the resources are the basic aspects of marketing.
This paper analyzes the digital marketing calendar plan for the MBO bank. The bank uses various means to market their services and products
Provides a big picture view.
Helps create awareness about the national observance holidays and special days.
January 2018
Week 1 Content marketing Staffing, Blog Post-long term
Week 2 agency tweet, web page update
Week 3 videos and presentations, agency blog post
Week 4 updating the social media platforms, client A task
February 2018
Week 1: Surveys, agency case study, landing page
Week 2: Promotions on social media platforms, seminars and meetings, tasks
Week 3: Blog posts, microsite, agency tweet, press releases, branding
Week 4: Products management, marketing, sales status
March 2018
Week 1 performance management, post sales status, weekly newsletters, support email, executive reports, implementations of new policies
Week 2 tweets, updating the website’s information, news release, client case study, blog posts
Week 3 agency tweet, agency e-book, landing page, newsletter, press releases
Week 4 microsite, blog posts
April 2018
Week 1 LinkedIn update, inforgraphic
Week 2 agency email, facebook updateds, presentations, videos
Week 3 survays and tasks, webinars, tutorials
Week 4 landing page, agency case study
June 2018
Week 1: Web updates, tweets about the website updates, webinar, planning the next week’s events.
Week 2: Weekly newsletters updates, presentations, LinkedIn pages, Updating homepage, e-commerce.
Week 3: News release, marketing blogs, investors’ case study, executive report, market scanning.
Week 4: Finance, emails, new strategies implementation, client support, case studies, investing in the potential opportunities identified, E-book content strategies.
Conclusion
The use of the digital marketing plan yielded better results as the use of technology has enhanced the way the bank offers its services and products.
To maintain the bank’s clients and reap more of them, it came up with the marketing strategies such as the use the emails, Google Analytics, Google AdWords and identifying the strategies used by their competitors.
The bank should also conduct SWOT analysis which is essential in identifying the strengths and opportunities in the market so as to utilize them well and maximize them.
The weaknesses and threats made the bank to review their strategies and redesign them for the betterment of their performance and maintain a wide market share.
Bibliography
AlSatrawi, A. H. (2017). Investigating the effects of using the balanced scorecard on Islamic banks' performance (Doctoral dissertation, Nottingham Trent University). Press.
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns (Vol. 10). Routledge. Press.
Estela Cárcamo, L. (2015). Marketing Plan" Distribution company of aesthetic and health appliance Kercas International". Press.
Goodman, A. L. (2014). Library digital media lab profiles. Library Technology Reports, 50(6), 35-43. Press.
Hakkarainen, T. (2016). Opportunities and challenges of content marketing as a way of digital marketing communications. Press.
Jin, X. (2013). Marketing plan for Jingcai digital printing studio. Press.
Thomas, B., & Housden, M. (2017). Direct and Digital Marketing in Practice. Bloomsbury Publishing. Press.
QUICENO AYALA, A. F. (2017). Value added creation from the introduction of innovative mobile banking services: an approach for banking institutions. Press.
