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MKTG458 Health Care Marketing

tag 0 Download 5 Pages / 1,062 Words tag 04-02-2021
  • Course Code: MKTG458
  • University: The University Of Arizona
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  • Country: United States

Question:

For this assessment, assume the role of a marketing manager for a health care related organization of your choice (preferably in the sector of the health care system related to your business management career goals). Your organization’s managerial team is beginning to discuss possible expansion into a new geographical area.

To prepare for the next discussion, your marketing team is tasked with collecting data and providing information on the leading competitor in the new area. Your marketing team will have to produce an executive report on the findings. Your team will need to locate, collect, and study marketing materials for this organization (website, media advertisements, print marketing material, billboards, and social media sites). Your team will also need to locate and collect geographic, demographic, and socioeconomic data and statistics for the community or area this organization serves.

Your report should include:

1.An overall description of the organization.
2.A summary of the geographic, demographic, and socioeconomic information of the community or area this organization serves. Use American FactFinder, linked in the Resources, or a comparable current and reliable source of data to find this information.
3.A detailed description of the target market and marketing mix that is used to reach the population, directly referring to researched data as well as the geographic and demographic traits of the community or area.
4.An analysis of factors related to utilization that may be necessary for the organization to consider while defining their target market.
5.An analysis of the alignment between the marketing efforts and the organization’s overall strategic plan or mission.
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My Assignment Help. (2021). Health Care Marketing. Retrieved from https://myassignmenthelp.com/free-samples/mktg458-health-care-marketing/lenox-hill-hospital.html.

My Assignment Help (2021) Health Care Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mktg458-health-care-marketing/lenox-hill-hospital.html
[Accessed 28 November 2022].

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My Assignment Help. Health Care Marketing [Internet]. My Assignment Help. 2021 [cited 28 November 2022]. Available from: https://myassignmenthelp.com/free-samples/mktg458-health-care-marketing/lenox-hill-hospital.html.


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