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tag 0 Download 5 Pages / 1,124 Words tag 03-11-2020


Your company is looking to diversify into the Chinese market. You are tasked with developing a marketing strategy that will help you to enter the Chinese Market. Clearly, there are certain things that you need to consider cultural differences, the particular strategy in entering the new market and the kind of product diversification that would cover needs/gaps in the Chinese market


First decide what industry your company is operating in. Then perform a marketing plan for your company addressing the 4P’s (Product, Price, Promotion and Place) of marketing, and we expect you to add a fifth ‘P’: People. Remember that the marketing plan must take into consideration the Chinese context.

Your plan should be informed by marketing analysis of the external structures influencing your company. Essentially you should determine what your company is going to produce (product or service?) for the Chinese market; how much it is going to charge (price sensitivity of Chinese market); how it is going to deliver products or services to the customer (Store, Ecommerce, B2B); and how it is going to tell its customers about its products and services (Advertising, PR etc.)..

Core learning outcomes

1.Develop comprehensive understanding of the 5 P’s of marketing and their relationship to the macro-environment
2.Understand how to diversify or adapt products for global markets.
3.Understand the function of a marketing plan within the marketing strategy
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