Disuss why this business, and the Temkin ratings https://temkingroup.com/temkin-ratings/. just provide an overview of what Temkin rates and how you think your selected business would rate).
Research the business and use at least two sources from a newspaper, periodical or journal regarding the business plus find the business on the http://www.brandindex.com/ (Not all businesses are listed there so if you don't find yours find an alternative website.) and discuss the business you selected. (make sure that the business you selected is identified in the resources.
Identify pertinent passages from the textbook on how customer experience, customer relationship management, and customer service is provided by this company. Summarize/integrate these concepts into your analysis of how well this business builds customer relations? (at least one page)
In at least one page address the following questions regarding the business you selected:
Identify pertinent passages from the textbook on how customer experience, customer relationship management, and customer service is provided by this company. Summarize/integrate these concepts into your analysis of how well this business builds customer relations?
In your opinion is this business effective in building brand loyalty, emotional loyalty, behavioral loyalty?
Does the business have a presence on Social Media? (Identify the sites)
How does the business use Social Networking sites? (provide examples)
Does the business have a mission statement and if so are the customers part of the mission statement?
Review the business' web site and address how it is or is not customer-centric.
In your opinion where can this business improve?
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