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MKTG60258 Business Management

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Question:

Part 1

Based largely on the content of the speaker presentations which took place during the 3 day Conference, you will need to work in groups to research one question relating to a particular business topic and take part in a Group Debate. Groups will be formed from tutorial groups and must have 4-6 members.   Everyone must contribute to the debate and you should be prepared to answer questions about your individual opinions on the topic.

Time will be facilitated during your GBD sessions to assist with your group presentation. You will need to bring copies of your notes and research to the assessment (presentation) as evidence of your work.

  1. With reference to specific case studies, discuss the opportunities and threats to consider when entering a new international market.
  2. What are the challenges to brand development and brand management when operating within a competitive domestic market? Please use case studies within your discussion.
  3. What factors need to be considered when planning a growth strategy as an SME? Is growth always the best approach to business success?
  4. How can organisational culture impact on staff engagement and productivity? Discuss in both negative and positive contexts.
  5. Discuss the impact of technology, both positive and negative, on policing in the UK today.
  6. ‘People buy People’ – discuss different approaches to sales and relationship building and evaluate which is the most effective.

Part 2 

Each group will produce a report of their research findings into the debate question. You will need to present and justify both sides of the debate within the report. (2500 words).

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My Assignment Help (2021) Business Management [Online]. Available from: https://myassignmenthelp.com/free-samples/mktg60258-business-management/evaluation-process-of-critical-success-factors.html
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My Assignment Help. 'Business Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mktg60258-business-management/evaluation-process-of-critical-success-factors.html> accessed 17 October 2021.

My Assignment Help. Business Management [Internet]. My Assignment Help. 2021 [cited 17 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mktg60258-business-management/evaluation-process-of-critical-success-factors.html.


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