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MKTG605 Advanced Strategic Marketing

tag 0 Download 10 Pages / 2,479 Words tag 08-09-2021
  • Course Code: MKTG605
  • University: University Of Canterbury
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  • Country: New Zealand

Question:

In this assessment, there are 2 parts.

In part A we have to discuss the consumption and anti-consumption of a Not for Profit organization in NewZealand and its stakeholders. In Part A, the not for profit organization Will be Greenpeace, New Zealand, http://www.greenpeace.org/new-zealand/en/.

Here we will Discuss how dairy farming is polluting the rivers in new Zealand due to the cattle and how the farmers who are the stakeholders and Greenpeace are helping in the anti-consumption or sustainability part are helping to cut the pollution in rivers in new Zealand.

In part B we have to discuss how marketing strategies impact both net profit and assets and return on investment, return on assets and shareholders in a new Zealand business. For this, the company would be SEEKA,http://www.seeka.co.nz/.

I will forward you the latest annual report of seeka, it is online as well on the above website. there is actually last four years annual report on the website.
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