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MKTG 662 Marketing Analytics

tag 0 Download7 Pages / 1,625 Words
  • Course Code: MKTG662
  • University: American University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: United States

Questions

Read the material on this topic from Wikipedia and Forbes and Skim the Powerpoint Presentation on Marketing Analytics and answer the following questions:

1. Write a one page abstract of your chosen article. Your abstract should include a complete citation of the article.
 
2. Find an article of interest to you that explores the how, why, and payoff of using analytics and big data in marketing.
 
3. Discuss the major take-ways or key learnings from this article with respect to marketing strategy and planning.

4. Take a position on the following statement: Marketing Analytics is primarily an approach used by major corporations that sell consumer packaged goods. It would not appear to be nearly as relevant for small and medium-sized firms that market to business or institutional/organizational (e.g. government, trade associations).
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