1.The stages of development in iPod have been:
- The generation of idea is one of the major stage of development of iPod. The recognition of digital products along with analyzing the idea screening.
- The idea screening for iPod included discussion on easy download of music. The target market are the middle school age students to adults.
- The development of concept from Apple “Digital Hub” category where the creation of software is for personal digital devices, quick transfer etc.
- Business Analysis and commercialization is about understanding the interests and requirement of the people (Singh, 2015).
- Setting a price for the product, according to the demands of the customers.
2.The product life cycle is finished when there are artists who have signed it off and it does not have any specific standard life cycle. The products of Bugatti does not have a proper standard life cycle but in a maturity stage, the sales has been able to reach the top market in 2007 & 2008. The best quality image is one of the major factor and the customers will always be eager to buy the product that has a better quality is another important factor. In maturity stage, Bugatti has been able to do advertisements on TV and web where they are for the gaining of popularity.
3.
- Cost plus pricing: They are for calculation of the costs of goods and services.
- Competitive pricing: There is a setting of a price which is for the competitive charges.
- Price skimming: The seller increases the price and then over the time lowers it.
- Penetration Pricing: The setting of a price at a lower level for entering into the competitive market and then increasing it afterwards.
4.Franchising is about the marketing standards with proper expansion of business. There are implementations with licenses with its know-how, procedures and the other intellectual property that makes use of the business model, its brands and the rights for selling the branded products (Walters & Leszcz, 2018). For Tom Hortons franchisees are about:
- Factual background with operations in iconic Canadian success story.
- Class Action which is about defining the motion for certifications as a class action.
- Statements with a major potential impact for a better future on the franchise chase.
- Expert evidences in Ontario and U.S.
5.The wholesale market says that one does not sell the products directly to consumers. The examples of this in British Columbia are: Jind Fruit Company Inc., Islands West Manufacturers Ltd.
The retail market is about obtaining products from the distributors and then selling it directly to the customers. There are retail business to sell their branded products. Others selling products from a third-party brand. Some of the retailers are: Lululemon Athletica Inc, H.Y. Louie Co. Ltd., Best Buy Canada Ltd., London Drugs Ltd.
6.
- It is important to know your customer and his needs. This will be important for serving the ever-changing needs with meeting intrinsic needs of the chosen competitors.
- Having a proper business plan and designing the offer where the stores will be able to develop a budget for financing the business (Brown, 2016).
- The creation of the attractive offer with retail formats which are important for the customers and have a clear proposition of value that has to be properly delivered.
- The management of the cash flow where the suppliers will support the feeling and then handle the strong retailers to grow the business and ensure success (Jeon & Gleiberman, 2017).
- For the hardware store in Fort Saint John, there is a need to create a diversified and the cost-effective program of marketing which needs to work on handling the leading groups with flexibility to the catalogues and specific local marketing options.
7.Being the Community Relations Manager in Dawson Creek, my focus will be to serve the key point of contact, plan about the community relations programs and then achieve the business goals as well. There is a need to manage the supporting staff and build a stronger community relationship that would create a better marketing material (Incze, Pocovnicu, Vasilache, & Al Zain, 2018). The skills are related to public relations, community organization with organizing groups of people for the different events and initiatives. The public speaking and event planning are other key responsibilities to know about how one can use the data and word processing programs.
8.For Shaw TV in Canada, it is important to understand the customers, and then uncovering the unique propositions of selling. It will include the sharpening of the brand look and feel to ensure that there are messaging which is done in a consistent manner (Costanzo, 2018). The choice for the marketing mixture and then establishing the Marcom Success Measurement is separate to handle the management of leads and the other client data. Along with this, there is a need to identify the customer and then plan the campaign which is depending upon budget of the customer.
9.The article highlights about the idea of investment community where Apple business has been growing fast with better revenue of services. It has been seen that Google and Facebook are making money from the harvesting of people’s digital data trial and then using the information for targeting the ads to every person. The advertising depending business models are for the firms who have a better financial incentive about tracking the lives of people and then giving advertisers precise and with pitching them on the different products and the services.
10.Considering the customer retention strategy, there is a need to focus on buying loyalty with the rewards, rebates and the discounts. This comes with understanding about ow the people are able to handle digital based competition with customer control. The consumer research includes loyalty that depends on serving a customer’s relevant needs. The companies need to be working with living business and sustaining the customers by maintaining relationships effectively.
References
Jeon, H. J., & Gleiberman, A. (2017). Examining the role of sustainability and green strategies in channels: Evidence from the franchise industry. Journal of Marketing Theory and Practice, 25(2), 189-199.
Costanzo, P. J. (2018). A Course Project Designed to Aid Students’ Understanding of the Structure of Advertisements: An Application of the Who Says What to Whom over What Channel with What Effect Model. Atlantic Marketing Journal, 7(1), 5.
Incze, C. B., Pocovnicu, A., Vasilache, S., & Al Zain, N. L. (2018, May). Marketing communication analysis of benetton PR campaigns. In Proceedings of the International Conference on Business Excellence (Vol. 12, No. 1, pp. 457-465). Sciendo.
Singh, A. K. (2015). Changing Trends in Media Marketing: A Study based on Print Media. Anusandhanika, 7(1), 33.
Walters, S., & Leszcz, N. (2018). Resale Programs for Franchise Systems: A Different Perspective on Franchisees Exiting the System. Franchise Law Journal, 37(3), 421-434.
Brown, S. (2016). Postmodern marketing: dead and buried or alive and kicking?. In The Marketing Book (pp. 43-58). Routledge.
