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MKTG 716 Marketing

tag 0 Download 5 Pages / 1,136 Words tag 20-05-2021
  • Course Code: MKTG716
  • University: Centennial College
    icon is not sponsored or endorsed by this college or university

  • Country: Canada


1.Explain the ‘New-Product Development Process’ of any Apple Inc. product of your
2.Explain the ‘Product Life-Cycle’ of Buggati Veyron sports
3.Describe any four ‘Pricing Strategies’ used by businesses in the Canadianmarket
4.Describe Franchising, and explain the success of franchises by highlighting example of TimHortons
5.Explain the difference between ‘retailing’ and ‘wholesaling’. Give examples of a few retailers and wholesalers operating in BritishColumbia
6.Explain various steps and procedures in developing an effective advertising strategy for local Home Hardware Store in Fort Saint
7.Assume that you have been hired recently by City of Dawson Creek to work as a CommunityRelations officer. How will you manage the public relations and media related responsibilities for this role, in an effective and efficient manner?
8.Explain various steps in developing an effective marketing communications strategy for Shaw TV in Canada (in the year2018).
9.Select any recent (2018) article from (Bloomberg) businessweek which is relevant to the role of Advertising in business. Summarize the article in around five lines, and include its link in your
10.Select any recent (2018) article from Harvard Business Review, which is relevant to any topic of the ‘Fundamentals of Marketing’ course. Summarize it in around five lines and include the article/ its link while submitting your
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