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MKTG801 International Marketing

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Question:

This is a group assignment. My part is only the market entry strategy and pricing. We have selected Dutch Bros as the company which is planning to expand in Australia.
 
Our chosen strategy is Franchising and Joint Venture. We have chosen Franchising over Joint Venture but reasons need to be included as to why we chose Franchising, and a small brief mention of Starbucks failure in Australia which indicates that going big(Joint venture) is not advisable since one of the purpose of Joint venture is to combat large competitors, but Starbucks was overwhelmed by small competitors not a very long discussion about this.
 
Also, for pricing it should be based on competitive and psychological based pricing should be used. 
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My Assignment Help. International Marketing [Internet]. My Assignment Help. 2021 [cited 18 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mktg801-international-marketing/franchising-entry-mode-strategy.html.


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