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MKTG801 International Marketing

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Question:

These guides are a generalised approach to writing an international marketing plan. Each section identifies many key Issues that can be addressed in the preparation of such a plan. Not all the issues are relevant to each company's case. Also additional issues may arise that are not covered in this guide. You will, however, find these sections a useful tool in tackling many of the questions that do arise. They can be used to document an approach for new market entry or existing market expansion. A key assumption is that only one new country market will be considered at a time. 

The research topic guides are relevant to marketers of both goods and services. For simplicity, however, the term *products' is used throughout. Planning is an essential part of developing a successful international business.
It is a process that examines a firm's business in relation to:
• Where it is now
• Where it wishes to go
• How it can get there 
Generally it follows the process of:
• Company and market assessment
• Generation of achievable objectives
• International strategy developmen
• Evaluation of alternative marketing strategies
• Operational programmes to support the strategy. 
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My Assignment Help. International Marketing [Internet]. My Assignment Help. 2021 [cited 26 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mktg801-international-marketing/research-strategy.html.


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