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MKTM028 PESTLE And VRIO Framework

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  • Course Code: MKTM028
  • University: American Military University
  • Country: United States


Critically evaluate the current strategic position of your case study organisation, establishing the basis and sustainability of their competitive advantage in its present market or markets.

Develop and critically evaluate a minimum of three (3) strategic options available to the organisation to ensure success of its business strategy over the next three to five years.

Evaluate the strategic options developed in part 2 of the report and select a strategic option for the organisation to implement. Critically discuss a range of implementation issues associated with the selected option, outlining and evaluating the process of leading and managing the proposed strategic option implementation.
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