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MKTM028 Strategic Marketing

tag 0 Download 16 Pages / 3,794 Words tag 20-09-2021

Questions:

a) Justify, using robust practical and theoretical evidence, the application of marketing across a variety of orgainisational contexts

b) Critically select and apply relevant marketing theories, conceptual models and frameworks in the development of marketing strategies within a dynamic business environment to produce superior marketplace performance

c) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of  business & management with the goal of enhancing long-term shareholder value

d) Synthesise complex organisational based information, together with dynamic external data into effective marketing lead strategies

e) Demonstrate an ability to work effectively in a leadership role in order to carry out marketing tasks linking theory to practice
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