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MKTP003 Marketing Communications And The Consumer

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Question

Individual reflective Marketing Communications Diary 

Instructions: You are to put together an electronic diary made up of 4 examples of marketing communications targeted at millennials.
  • Any promotional tools (Advertising, sales promotion, Direct Marketing etc.) and in any media (Youtube, Facebook, Radio, TV etc.).
  • Consider how to provide access to video and audio content and be creative in how you present the communication and how you answer the questions below.
  • Beyond showing the communication, you must answer the following questions for each diary entry: 

Questions:

  • Provide a theory-based examination of each example by answering the following: 
1. Justify why you think it is targeted at 'Millennia's.'
2. Identify and justify which model of information processing best explains how it will be processed.
  • Rational or Emotional, or Subconscious?
  • Interpret and explain your case study using one of the theories/frameworks below as a lens. Use each theory/framework only once across your four diary entries. So for example, your first entry could be examined from an Evolutionary Psychology perspective but you can not use this perspective again.
  • Evolutionary Psychology
  • Sociological (Culture) perspective
  • Identity theory
  • Brand Cornmunities/Consumer tribes
3. What improvements could be made? 
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My Assignment Help (2021) Marketing Communications And The Consumer [Online]. Available from: https://myassignmenthelp.com/free-samples/mktp003-marketing-communications-and-the-consumer/coca-colas-advertisement.html
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My Assignment Help. 'Marketing Communications And The Consumer' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mktp003-marketing-communications-and-the-consumer/coca-colas-advertisement.html> accessed 21 April 2021.

My Assignment Help. Marketing Communications And The Consumer [Internet]. My Assignment Help. 2021 [cited 21 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mktp003-marketing-communications-and-the-consumer/coca-colas-advertisement.html.


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