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MMH356 Change Management Trimester

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  • Course Code: MMH356
  • University: Deakin Business School
  • Country: Australia

Question:

Organisation profile: Identify the organisation you have chosen to investigate, itsindustry classification and its core business activities. (Citations required; approx.)

Glossary of key change management concepts: For each of the following, provide a concise definition or explanation (Topics 1?4). Include key details and/or components where relevant. Information must be obtained orsynthesised from MMH356 and/or other change management academic sources and NOT from generic online business dictionaries:

  1. change process
  2. change forces
  3. implementation
  4. intervention

Interventions: Select two (2)specific interventions which have already been implemented by your chosen organisation (Westpac Group or Woolworths Supermarkets). For each intervention:

  1. create a concise name.
  2. provide a brief description, including its key features or aspects.
  3. categorise it according to one MMH356 intervention typology and specific type.

Diagnostic model:

From the five holistic diagnostic models of organisational behaviour discussed :

  1. select and briefly outline what you decide isthe most appropriate model for diagnosing Westpac Group or Woolworths Supermarketsin relation to your two selected interventions.
  2. provide a rationale explaining why this is the most appropriate model to use for diagnosis in your Final Report.
 

Answer:

Introduction

Woolworths has been facing terrible changes in share price. Due to the decreasing share price, the company has been experiencing lots of loses.  To restore the company’s operation, the management has implemented some interventions for cost-cutting to bring back trust in customers. (Ryall, 2013)Some of the interventions include:

Fly Buys

According to (Darvall, 2018), this is an intervention that has been implemented by the Woolworths Company whereby they will be rewarding the customers who brought their personal bags for shopping. They have implemented the intervention by rewarding such customers with flybuys points which will help in the smooth transition from the single-use plastic bags to reusable shopping bags. This will help maintain its customers. (Simpson, 2018) This type of intervention can be categorized as technological intervention and specifically rewards. (Rewards, 2016)

Ezibuy

This is an intervention by the Woolworth subsidiary company. Its implementation seeks provision of wide range of clothing to its customers via online platforms. This is an intervention made to cope with the technological era in customers. They can now order clothes online and get their delivery at their doorsteps. (Ezibuy, 2012). This kind of intervention can be categorized as  technological intervention typology.

 

Diagnostic model

The 7s diagnostic model is the best tool to apply for diagnosing Woolworth supermarkets in relation to Ezibuy and flybuy interventions discussed above. With this model, it’s possible to evaluate and improve performance as well. (Abbott & Booth, 2014). With this model it will be possible to match resources with opportunities that are available in the Woolworths market. Reward point and online marketing will help create an advantage over the competing companies. The 7s are as follows (Bolman & Deal, 2013)

  • Structure: it will provide a sequence of data which is the central force for the Woolworth Company
  • System: it helps in defining how work will be conducted
  • Staff: which employees are interrelated to the Woolworth’s performance?
  • Style: the type of leadership style that will affect intervention performance
  • Skills: which skills are required?
  • Shared value: mission and vision statement.(Anderson & Anderson, 2010)
 

References

Abbott, H. & Booth, H., 2014. Foundations for Operating Department Practice: Essential Theory for Practice. UK: McGraw-Hill.

Anderson, D. & Anderson, L., 2010. How to Achieve Breakthrough Results Through Conscious Change Leadership. In Beyond Change Management. USA: ohn Wiley & Sons. p.26.

Bolman, L. & Deal, T., 2013. Artistry, Choice, and Leadership. In Reframing Organizations. USA: John Wiley & Sons. p.9.

Darvall, K., 2018. Woolworths and Coles will REWARD customers who bring their own shopping bags. MSN Money, 2(1), p.4.

Ezibuy, 2012. Ezibuy. [Online] Available at: https://www.woolworthslimited.com.au/page/Who_We_Are/Our_Brands/EziBuy/ [Accessed 12 August 2018].

Rewards, 2016. woolworths rewards. [Online] Available at: https://www.woolworthsrewards.com.au/support/ [Accessed 12 August 2018].

Ryall, M., 2013. Inference and Intervention. In Causal Models for Business Analysis. UK: Routledge.

Simpson, T., 2018. Organizational Change Management On Woolworths. Management, 1(2), pp.1-6

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