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MNG00431 Accommodation Operations

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Question:

“All the world’s a stage and all men and women merely players.They have their exits and all their entrances, and one man in his time plays many parts”. These are lines from Shakespeare’s play,“As you like it”.In the main, the hospitality industry can be compared to various aspects of a theatre such as the genres, stagecraft, characters and terminology of acting. Explain, using examples. 

Requirements    for    Topic    ‘A’    
• Explain what the metaphor ‘Theatre of Hospitality’ means.
• Compare the ‘theatre’ in hospitality to an on-stage-play or movie where there are different roles for different people but they all come together for one purpose – that is to provide one comprehensive experience for the audience (in this case the guest).
• Explain the 4 components of this ‘theatre’ – The Genre, Characters, Stagecraft, Terminology (of acting – words used in the context of hotels – the ‘script’ used or the way of speaking with the guests).
Topic    ‘A’    contd.        
• Give examples of each of the 4-components and relate them to a hotel. Discuss hospitality workers as being the ‘actors’ and make the link between a theatre and a hotel clear.
• What are the different components of your venue and how do they relate to staged performances?
• Link the ‘theatre of hospitality’ to the experience economy. Discuss how a complete ‘experience’ is obtained by the guest. 

Essay    Topic    A    
• Week 4 Lecture Slides
• ‘Theatre of Accommodation Metaphor’
• Parallels between accommodation and theatre
• Theatre of accommodation ‘in practice’
• Examples of Genres, Characters, Stagecraft and Terminology
• ‘Work is Theatre Video’ by Joseph Pine
• Blackboard Readings & Additional Research 

Essay    Topic    B    
Public Relations is essential in any guest-facing industry, arguably none more important that the hospitality industry.
Explain what Public Relations (PR) is, what it involves and its importance to the accommodation sector.  The    Public    of    PR    
• ‘Public Relations is the process by which we create a positive image and customer preference through third party
endorsement’. The public is a stakeholder group with an interest in, or impact on an organisation’s ability to reach objectives’. 
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