On completion of this topic, you should be able to:
What are services?
Let’s start our discussion with an activity.
From your own experience and knowledge, jot down a definition of the term ‘service’ that you think captures its essential elements.
1. provide a definition of service that captures its essential elements
2. explain the economic importance of the services sector in Australia
3.discuss the major factors which have influenced the growth and future direction of the services sector
4. discuss the major factors which have influenced the growth and future direction of tourism and hospitality services
5. discuss various features of service packages in tourism and hospitality
6. apply concepts from this topic to a hospitality service organisation you have ‘created