fb
$20 Bonus + 25% OFF
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

MNG81001-Management Communication | Concept Of Analysis

tag 0 Download7 Pages / 1,556 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

The Qantas social media disaster

Companies around the globe are embracing and adopting social media for many different reasons, including: customer service, marketing, internal communications, public relations, and corporate social responsibility. It is now a reality that social media is changing the way stakeholders and companies communicate daily, providing opportunities for collaboration, participation, interactivity, and engagement.

Your task is to analyse a business case study that chronicles one of the worst years for Qantas. In 2011 Qantas faced a communication strategy that spiraled out of control. According to Australia’s public relations watchdog, PRdisasters.com, Qantas not only finished 2011 with the biggest PR disaster but three of its slip-ups made the top 10 list for 2011. The top 10 list of PR disasters in Australia for 2011 can be obtained at the following website: https://prdisasters.com/2012/01/09/australias-2011-pr-disasters-awards-announced/.

This case places you directly into the role of Olivia Wirth, executive of Government and Corporate affairs at Qantas Airlines, who must devise a plan of action to respond to the company’s failed and publicly scrutinised social media contest through Twitter.

You need to apply analytical, decision-making, creativity and communication skills to create an effective strategy for Qantas management to implement. You also need to take into consideration the series of events that have compounded over the past years to negatively affect the public’s perception of Qantas. In response to the company’s failed Twitter contest and mounting public animosity, what course of action should Olivia Wirth recommend to Qantas management?

Please follow these guidelines to complete the assessment:

1.Carefully read the Ivey Business School case: 'Qantas Airlines: Twitter Nosedive'. Note: you will need to go onto the Ivey Business School website https://www.iveycases.com/ and purchase a copy of this case (approximately A$5.00).

2. Read the case several times and answer the following questions in your analysis/ recommendation(s):

a. What future actions can Qantas take to build a positive public perception of the brand? Be prepared to provide justification for your recommended actions.

b. Identify three important factors for an organisation to consider when using social media, such as Twitter, for contest or other public relations initiatives. Use 3-5 secondary sources to support your analysis.

c. Using the Communication Plan Template in the case (see Exhibit TN-1), devise a course of action for Olivia Wirth to recommend to Qantas management.
Some important guidelines to consider when developing a recommended course of action:

• The different stages of the communication plan template must fit together, if they do not, adjustments must be made.

• The communication plan should be realistic and feasible.

• The various problems that Qantas has experienced publically over the past year must be taken into account.

2.Please be aware that the writing quality and appropriate referencing will be marked as well as the content.
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 7 pages, 1 USD Per Page

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Management Communication | Concept Of Analysis. Retrieved from https://myassignmenthelp.com/free-samples/mng81001-management-communication-concept-of-analysis.

"Management Communication | Concept Of Analysis." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/mng81001-management-communication-concept-of-analysis.

My Assignment Help (2020) Management Communication | Concept Of Analysis [Online]. Available from: https://myassignmenthelp.com/free-samples/mng81001-management-communication-concept-of-analysis
[Accessed 25 October 2021].

My Assignment Help. 'Management Communication | Concept Of Analysis' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mng81001-management-communication-concept-of-analysis> accessed 25 October 2021.

My Assignment Help. Management Communication | Concept Of Analysis [Internet]. My Assignment Help. 2020 [cited 25 October 2021]. Available from: https://myassignmenthelp.com/free-samples/mng81001-management-communication-concept-of-analysis.


Receive high-quality and scoring assignment help Melbourne service from MyAssignmenthelp.com for across categories. Our qualified writing experts provide help with essay, case study, dissertation, coursework and homework, PPTs, research proposal, etc. We handle all writing assignments with utmost precision and dedication. Students in need will receive appropriately structured and formatted, 100% plagiarism-free assignment, thoroughly-researched, and information-rich assignments at affordable rates.

Latest Samples

BAO2203 Corporate Accounting

Download : 0 | Pages : 12

Answers: Part I   Percentage increase in the Gross profit Bellamy’s Australia Ltd posted a strong gross profit margin in 2016 as compared to the year 2015. An increment of 12.79% has been observed indicating a strong level of sales and strong control over the cost of goods sold.  This ratio is a strong indicator of the performance and going by the result it can be said that the operations of the company are managed i...

Read More arrow Tags: Australia Albanvale Accounting BAO2203- Corporate Accounting University of Queensland MBA 

BUACC3741 Auditing

Download : 0 | Pages : 10

Answers: Introduction Present study is based on evaluation of various aspects of audit by considering its significance in present commercial era. Study is bifurcated in three questions which deals with pressure on auditor, changing role and responsibilities of auditor and opinion provided by them on the basis of analysis respectively. 1. Pressure is the part of the life of any auditor whether it be professionally or academically. Pressure c...

Read More arrow Tags: Australia Bayswater Accounting Accounting Theory and Application University of Sydney 

MPM755 Building Success In Commerce

Download : 0 | Pages : 9

Answers: Introduction The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2...

Read More arrow

SPCE0027 Rail Systems Engineering

Download : 0 | Pages : 20

Answer: Introduction The UK rail industry is a dominant public service because of its demand and supply factors (Watson, et al., 2012). Everyday thousands of commuters make use of the railway network to access the region. Home to popular global cities, the system connects users to Birmingham, London, Manchester Kingsley and other major cities in the region. Smaller towns such Crewe and Holiday Village also benefit from this network. With i...

Read More arrow

ACCT6007 Financial Accounting Theory And Practice

Download : 0 | Pages : 8

Answer: Introduction The objective of this report is to assess how the capital market participants use operating lease in the off-balance sheet at the time of evaluation of the credit risks of the organizations. The study will focus on the risks that are associated with the operating lease. It will also focus on the accounting information and its treatment in the balance sheet with regard to the operating lease. From the economical aspect, th...

Read More arrow
Next

5% Cashback

On APP - grab it while it lasts!

Download app now

*Offer eligible for first 3 orders ordered through app!

ribbon
callback request mobile
Have any Query?