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MNG81001 Management Communication

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Question

As discerning individuals, we frequently engage in an evaluative process.  For example, before we make any major purchase, be it a house, a car, or a computer, we evaluate/compare if this purchase makes the most sense based on our own perceptions of value for money.  Another example of how we engage in the evaluation/comparison process has to deal with the employment process; is one candidate better suited than the other? Why or why not?

You will engage in a thorough evaluation/comparison and write an internal document (memo) based on your findings.  Your boss, the Food and Beverage Manager for the XYZ restaurant, is quite concerned as business has dropped off since a similar restaurant opened nearby.  In order to investigate if this new restaurant is a real threat, you have been asked to dine at the establishment and write a restaurant evaluation.

The aim of the evaluation is to identify if this competitor is a threat or not to your business.  The purpose of this assignment is to teach you the skills of writing an effective evaluation/comparison; the activity of writing a restaurant critique is just one means to achieve this aim.  We could have just as easily asked you to evaluate the user-friendliness of a website, the merits of one automobile’s safety features over another, or the best lap top computer for the money; hopefully, this activity will be a bit more fun while meeting our objectives.

There are five steps that you need to complete for this assignment:

Whenever you are asked to evaluate something, the first step is to identify appropriate criteria (note: criteria is plural; criterion is singular).  Your selected  criteria will be the standard by which the specific features of the restaurant you review will be evaluated.  As such, your selected criteria needs to reflect the desired standard; for example, Friendly Service; Good Value for Money, Warm Ambiance, etc. If you look at the example below, you can see that the writer has identified categories for his evaluation; but he has not established criteria as there is no standard of judgment.  

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