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MNG81001 Management Communication

tag 0 Download 3 Pages / 579 Words tag 28-06-2021


After studying this topic you should be able to: define the term ‘communication’ identify the different forms and types of communication understand the communication process identify barriers to communication develop a communication strategy appreciate the importance of the communication process in the contemporary organisation.

Why study managerial communications

Managers and other professional staff spend most of their time at work communicating with others.

Studies show that the ability to be an effective communicator is one of the most important factors in career advancement.

Trends towards flatter organisations, increased participation, specialisation, globalisation and improved technology all demand better communication skills.

Written communication skills are becoming increasingly important in today’s collaborative, highly competitive, technology-driven global workplaces.

Today’s competitive, global business environment is increasingly knowledge based.

In order to compete in this competitive environment, organisations and individuals need to communicate effectively with increasingly diverse audiences, both inside and outside of the organisation.

Effective communication skills are essential for both organisational and professional success.

It is well recognised that managers who are unable to communicate in writing will limit their opportunities for advancement.

What do we mean by communication?

How would you define communication? Take a moment to consider a short definition.

In today's complex and diverse organisations, it is rare that you will find two people who see the world in quite the same way. Every individual lives in his or her own perceived world, which is, in some ways, quite different from the real world.

You’re checking your Facebook account; your roommate is watching television; a dog is barking outside; and you smell coffee brewing. Which of these stimuli will you ignore, and which will you pay attention to?

Perception is a process of observation and interpretation by which people filter out most stimuli so that they can deal with the more important ones. Our perceptual selection can depend on a number of factors, some of which are in the external environment and some of which are internal to the perceiver.

How to build your credibility

How can you convince your audience that you are knowledgeable?

What strategies will enhance your credibility?

Understand your audience:

Who is most likely to read what you write?

How much does your audience know?

What would motivate your audience to want to read what you write?

How to build your credibility

How can you convince your audience that you are knowledgeable?

What strategies will enhance your credibility?

Strategic communication requires effective decision making. Five critical questions that you need to ask before you communicate (PRIOS):

What is my primary purpose?

Who is my audience?

What information do they need?

What organisational structure is appropriate?

What style is appropriate?

Key questions to ask: 

Why are you communicating this message?

What is your objective–the action you want the audience to take as a result of the communication? (Objectives)

Are you informing, persuading, or collaborating? (Communication style)

Are you the best person to deliver the message? (Credibility)

Key questions to ask:

Who are they?

What do they know?

What do they feel about this subject?

How can you persuade them?

Are you considering their perspective?

What information is required to achieve your objective? What is the need to know content?

Key questions to ask:

How can you emphasize your point of view?

How can you organize your message to be most effective?

Is the direct or indirect most appropriate based on your purpose and your audience?

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Total 3 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) Management Communication [Online]. Available from:
[Accessed 06 October 2022].

My Assignment Help. 'Management Communication' (My Assignment Help, 2021) <> accessed 06 October 2022.

My Assignment Help. Management Communication [Internet]. My Assignment Help. 2021 [cited 06 October 2022]. Available from:

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