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MNG81001 Management Communication

tag 0 Download 8 Pages / 1,770 Words tag 16-12-2020


Effective communication throughout a workplace is an essential ingredient to align people’s efforts towards achieving organisational goals. Yet it seems that ‘communication problems’ are continually mentioned as one of the main difficulties for most organisations.

Your boss, the CEO of ABC Company, has asked you to prepare a report investigating the question: 'why managers should make effective communication a priority'? In so doing she expects you to examine four issues:

  1. The personal and interpersonal aspects of communication - communicating to persuade and influence others (key points for practicing the art of persuasion) - including personal networks and the grapevine.
  1. The organisation as a whole and formal communication channels - establishing and maintaining formal and informal channels of communication downward, upward and horizontally.
  1. Aspects of communication that relate to sustainability: communication of sustainability activities and achievements (corporate social responsibility), and the sustainability of an organisation's communication activities themselves.Crisis communication and the development of communication strategies to protect the reputation of the organisation in a crisis.

Working in groups of four, each student will write on one of these four workplace communication issues. (Please note: depending on final student numbers there may be groups of three or five. In the case of a group of three students write on three of the four issues. In the case of a group of five a fifth communication issue will be presented).

Please follow these guidelines to complete the assessment: The assessment task comprises two parts:

  1. one group-based report comprising 1500 words per individual per section (representing 60% of the final grade); and
  1. group-based activities focussing on:
  • the completion of a team contract;
  • the organisation, structure and editing of the actual report;
  • a group-based poster presentation reflecting on the processes of group work (representing 40% of the final grade).

Please note:

  1. Details of the marking criteria and mark distribution will be available on the Blackboard.
  1. At the beginning of Week 8 you will be assigned to your group. Each group is expected to produce a team contract: establishing team procedures, identifying expectations, and specifying the consequences for failing to follow these procedures and fulfil these expectations. Since the basic purpose of this team contract is to accelerate your team's development, to increase individual accountability for team tasks, and to reduce the possibility for team conflict, make your contract as specific as possible.


  • each task in as much detail as possible
  • each step in a procedure or process, in as much detailed as possible
  • the exact person(s) responsible for each specific task, and
  • the exact time and exact place for completion or submission of each task.

Complete, sign, and submit a copy of your finalised contract to your tutor by end of Week 9.

Please note: Writing a group report requires effective organisation, time management and communication skills. Students often find report writing on their own challenging, and group writing can be even more intimidating. Guidelines for approaching a group report - for structuring the report and dividing the workload, who will write what sections and take responsibility for editing, proofreading, publishing - are provided under Assessment Tasks and Submissions. Without guidelines, one or two students in a group often end up writing the group report, and this can create workload issues, and resentment when marks are distributed.

  1. Each student in your group needs to select ONE of the four workplace communication issues.
  1. Start your web-based research with a search of popular business publications, even trade journals, professional journals and current affairs journals, for any information about workplace communication issues. Finally, use academic research to support your findings in relation to your selected theme.
  1. Each student needs to find 8-10 secondary sources for their particular section. Please note that you are expected to use a minimum of four (4) refereed academic journals. You will be shown how to tell if a journal is peer-reviewed/refereed. Do not include more than 10 references per student.
  1. You are encouraged to write a first draft of this report at least one week prior to the due date to ensure adequate time for revision. Please be aware that in addition to the content, the writing quality and use of appropriate referencing will be marked.
  1. Instructions on how to go about designing your poster, web page links, and past examples intended to provide support and guidance, are available under Assessment Tasks and Submissions (Task 4). Producing a poster can be a great way of presenting research findings in a concise and powerful manner. Posters are used widely within the academic community at conferences and conventions. The best posters are those which can effectively summarise the important aspects of a given research topic, are easy to read and understand, and are visually appealing. You want your poster to stand out and to leave the reader with more than a cursory knowledge of your topic. Normally posters are presented in an A0, A2 or A1 format.
  1. Submit the report to Turnitin via the Blackboard site no later than the due date: Friday 5th October 9.00am (QLD time). Poster presentations will take place in Week 13 during the nominated tutorial sessions.

Please note: only one student submits the report on behalf of their group.

  1. Refer to the Marking Criteria Guide and Marking Rubric located under Assessment Tasks and Submissions on the Blackboard.
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