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MNG81001 Management Communication

tag 0 Download 4 Pages / 826 Words tag 24-06-2021

Question 

An exciting new approach to teamwork has resulted from advances in information technology, shifting employee expectations and the globalisation of business, namely the virtual team. The appeal of forming virtual teams is clear. Employees can manage their work and personal lives more flexibly, and they have the opportunity to interact with colleagues around the world. Companies can use the best and lowest-cost global talent and significantly reduce their real estate costs.

However, virtual teams are hard to get right. In a study of 70 virtual teams Govindarajan and Gupta (2001) found that 82% fell short of their goals and 33% rated themselves as largely unsuccessful. Most people consider virtual communication less productive than face-to-face interaction, and nearly half admit to feeling confused and overwhelmed by collaboration technology (Ferrazzi 2014).

Faced with these statistics your boss, the Marketing Director of Company XYZ, is deciding whether to develop a new virtual marketing team with staff located in Melbourne, Los Angeles, Shanghai and Bangalore or keep things the way they are with separate marketing teams within each country.

What will your advice be to the Marketing Director? Will you argue for or against the creation of the virtual team? Why?

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