Persuasion aims to influence other people’s behaviours and attitudes. Successful persuasion shows readers ‘what’s in it for them’.
Persuasive writing, or the argument, is one of the main types of both corporate writing and academic writing. At work, some of the persuasive documents you might have to write are proposals, offers to clients, and memos suggesting alternative methods or new ways of doing particular tasks.
Persuasive writing has all the features of analytical writing (that is, information plus reorganising the information), with the addition of your own point of view. Most essays at university are persuasive, and there is a persuasive element in at least the discussion and conclusion of a research article.
Please follow these guidelines to complete the assessment:
1.To help reach your own point of view on the facts or ideas:
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