The objective of Assessment 3 is to understand the concept of ‘analysis’ and learn how to analyse information efficiently and effectively using a case study. According to Rosenwaser and Stephen (2009, p. 4), analysis is:More than just a set of skills, analysis is a frame of mind, an attitude toward experience. It is a form of detective work that typically pursues something puzzling, something you are seeking to understand rather than something you are already sure you have the answers to.
Analysis finds questions where there seemed not to be any, and it makes connections that might not have been evident at first.A business case study ‘is a description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person (or persons) in an organization’ (Erskine, J.A. and Leenders, M.R., Learning with Cases, © 1997, Richard Ivey School of Business).
Cases contain relevant data about the issue available to the key person in the case, plus background information about the organisation.
Your task is to analyse a business case study that chronicles a series of social media events that had negative consequences for McDonald's Corporation (McDonald's). This case places you directly into the role of Rick Wion, director of social media.
The case highlights the need to:
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received 72 marks this is first assignment which i have received above 70 i have given so many assignment after this i received a good marks. but expected is 75 above as i had paid too much money.