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MNG92210 Global Management

tag 0 Download15 Pages / 3,547 Words

Questions:

Tasks:

You, being a recent recruit as an International Operations Manager at CHEERS, have been asked to prepare a report (3000 words) for the company’s executive evaluating the risks and opportunities in each of these two countries and recommend the best destination for the company. As a part of this project, you have been also requested to suggest the most appropriate entry mode for the chosen country, and the marketing (product, pricing and distribution only) and human resource (staffing and training only) strategy that the company should adopt.

When completing this assignment you are required to access and use materials beyond your text and readings. As a guide you should include 15 references which may include academic sources, government websites, and reports published by international organisations and consultancies. Please place the word count for this assignment on the cover sheet. 10% more or less than the stated word count is acceptable. Executive summary, table of contents, tables, visuals, references and appendices will not be included in the word count. The marker may, at their discretion, discontinue marking if you go above 10% of the recommended word limit.

You are expected to demonstrate your understanding of the following:

  • How to assess country potential through an analysis of risks and opportunities. Risks that should be emphasised (but not limited to) in particular are those relevant to brewing businesses such as cultural and legal aspects, government regulations and financial/currency risks. Opportunities may include (but not limited to) market size, economic growth and trade agreements between the 2 countries.
  • How to identify the best market entry strategy based on the business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host country). The recommended strategy must be well justified based on all the factors (e.g. organisational goals and objectives, resource requirement, degree of control required, risks in the target market, etc.) to consider when deciding entry strategy.
  • How to identify optimal marketing strategies based on the nature of product and target market. The suggested marketing strategy should include aspects of product standardisation/adaptation, pricing and distribution.
  • How to build an effective workforce in an international organisation. The recommended human resource strategy should focus on staffing and training (if any) needs only
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My Assignment Help. Global Management [Internet]. My Assignment Help. 2021 [cited 30 November 2021]. Available from: https://myassignmenthelp.com/free-samples/mng92210-global-management/international-operations-marketing-management.html.


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