Creativity is considered as backbone for effective working of the organization. to remain competitive in the market, an organization should promote creativity and innovation at the organization as well as individual level. Improvement in creativity and innovation in the employees, individual and organizational level can lead to dramatic improvement in the organization and its survival. Creativity is a key for success achieving the set targets of the organization with application of effective means and smart work. However by analyzing the application of critical thinking and innovation in the company, it is said as a complex process. This is so, as everyone has their own perspective of ideas, hence it is very difficult for the management to arrive at a common idea (APS, 2012).
By critical thinking at individual and employee level can bring effectiveness and flexibility in the working of the organization. Creative thinking can be in any form such as providing flexibility to workers for work, relaxations of rules and regulations, following of communication structure in the organization. For example in case of Google, the employees have to work on their own project in the whole day of a week. By rewarding and positive reinforcement other employees will get motivated to work creatively. With the application of creative thinking, an organization will get diversified ideas to work upon, this would lead to increase in the interaction level between the management and employees and it would be easier for exchanging ideas in future (Best practice consulting, 2017).
Following are the eight blocks which lead to reduction in individual creative thinking and creativity. However in addition to these eight blocks there can be some other blocks also, which can reduce the individual creativity.
Critical problem solving technique is highly adopted in many organizations. It helps the organization in ways like: improving the quality as well as quality of product and services, it develops use of some new techniques which lead to efficiency in cost. It also results in developing many organizational strategies, generation of innovative ideas. Creation of more innovative ideas results into widening scope of solutions for problems at different levels from different perspectives. This is so, because every individual has his/her different opinion or creativity. Creative thinking in organization would lead to brain storming, SWOT analysis and mid mapping of different situation which come across in the regular working of the organization. Critical thinking is majorly used when decisions are taken at corporate level and requires a major set of alternatives (Creative education foundation, 2015).
One of the biggest challenges in promoting creative thinking in the organization is that, the management should also be ready to receive failure. This is so because; innovative and creative thinking does not ensure success in achievement of the goals of the company. Besides this one of the biggest challenge in critical thinking from the part of employees, is that if the employees feel that they are being judged, there would be lack of creative and innovative ideas, and then finally it would result into negative impact in the minds of employees (Isaksen, 2013).
Osborn has developed some creative tools in creative thinking in 1953. According to him, brainstorming can only be used to produce a checklist of ideas, these ideas plays a role of providing solutions to solve the problem in organization. According to him, introduction of ideas comes earlier as compare to idea evaluation. This is done so to promote the quantity and quality of ideas. Creative thinking leads to a situation where innovation and creativity comes out from employees (Make happy, 2016).
Using Osborn-Parnes technique critical problem session can be structured such as: according to them, there are two choices like introduction of the ideas and evaluation of ideas. In critical success session, there are four steps that need to be followed which are as: clarify, ideate, develop and implement (Rethinking education, 2012).
For implementing critical thinking in the organization, management needs to answer 5 ‘W’. Here 5 ‘W’ stands for who, what, where, when and why. It also tells about H that is how.
By analyzing the report it can be said that, creativity and innovation can be brought up in the individuals only if there are strategies like this. To promote creativity and innovation in the organization, there should be open communication in the organization. Besides this, there should not be any bureaucracy, as this leads to a situation called as authoritative and subordinate. While for creative ideas there should be open and sometimes informal communications should be there, so that employees or individuals feel free to open up their ideas in front of the management (Sousa, Monteiro, Walton, and Pissarra, 2012).
It can be concluded that, to promote creativity and innovation in the organization, individual must be free from his habits or rules and regulation in the organization. If he will not come out from his comfort zone he would not be able to analyze the other perspective of the problem or issue. Besides this, individual should be free from fear of mistakes, as mistakes make the individual learn and brings sharpness in his mind.
APS,. (2012) Innovation in organisation. Retrieved on 8th March, 2017 from https://www.inventium.com.au/wp-content/uploads/2015/03/Innovation-in-Organisations-APS-Shelley-Logan.pdf
Balaceanu, A,. (2016) Alphagamma, How creative thinking can save your business. Retreived on 8th March, 2017 from https://www.alphagamma.eu/entrepreneurship/creative-thinking-can-save-business/
Best practice consulting,. (2017) Articles, The benefits of a creative workplace. Retrieved on 8th March, 2017 from https://www.bestpracticeconsulting.com.au/_blog/Articles/post/Fostering_creativity_in_the_workplace/
Creative education foundation,. (2015) Creative problem solving tools & techniques resource guide. Retrieved on 10th March, 2017 from https://www.creativeeducationfoundation.org/wp-content/uploads/2015/06/ToolsTechniques-Guide-FINAL-web-watermark.pdf
Henry, J,. (2006) Creative management and development, SAGE, London
Infinite ideas,. (2012) Creative thinking: mind flexing, brain storming, juice-flowing ways to discover your inner genius, Infinite ideas, United Kingdom
Isaksen, S, G,. (2013) The creative problem solving group, Inc. Retrieved on 10th March, 2017 from https://www.cpsb.com/research/articles/creative-problem-solving/Conceptual-Foundations-of-Creative-Problem-Solving.html
Judkins, R,. (2015) The art of creative thinking, Hachette, United Kingdom
Make happy,. (2016) Creativity. Innovation. Growth training programme 2016: workshop& training. Retrieved on 10th March, 2017 from https://www.makehappy.co.uk/wp-content/uploads/MakeHappy_Workshops_and_Training.pdf
Procter, T,. (2002) Creative problem solving for managers: developing skills for decision making and innovation. Retrieved on 10th March, 2017 from https://www.rudyct.com/sm_cps_txt/Proctor-CPSforManagers.pdf
Rethinking education,. (2012) Developing the creative and innovative potential of young people through non-formal learning in ways that are relevant to employability. Retrieved on 10th March, 2017 from https://ec.europa.eu/assets/eac/youth/news/2014/documents/report-creative-potential_en.pdf
Sousa, F,. Monteiro, I,. Walton, A and Pissarra, J,. (2012) Learning from failure: a case study on creative problem solving. Retrieved on 10th March, 2017 from https://www.apgico.pt/newsletters/2012/ficheiros/nl_04/LearningFromFailure.pd
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