The Research Analysis is the most significant part of the research, which provides the results of the data gathered from various sources to achieve the aims and goals of the research. This part of the paper is prepared by linking with the literature review that has been discussed earlier in the paper. The literature review is influential for better understanding of the data analyzed that can provide effective understanding of the topic of the paper. The paper concentrates on the various data that has been collected from various secondary sources and with the help of thematic analysis, the data gathered are in line with the objective of the research topic. This section of the paper tries to look into the research themes that have been constructed with the help of research questions that were prepared earlier in the paper. It is necessary to understand the various reasons why the potential employees take help of social media in order to find job that would meet their requirements for living their normal life. The paper tries to link Linkedin, which is useful for UCP students to get themselves employed in the current economy. This section will evaluate the different types of tools that are useful in classifying the qualitative data in an effective manner so that all the results that are required to be gathered can be attained.
The research paper is designed with respect to the result that needs to be obtained in the paper and therefore, it is important that the researcher makes use of the best method by making use of the qualitative data with the help of the secondary sources. This section of the paper will therefore, critically analyze the theme of the paper thereby bringing out the accurate result that will help to understand the effect of Linkedin on the UCP students.
What are the implications associated with social media recruitments?
The human beings living in the modern world are in need of employment in order to maintain their normal lifestyle. The individuals require jobs and therefore, take help of various means to look for jobs. The employers advertise their jobs either in their respective company websites, employment journals or in various newspapers. Recently, with the introduction of modern technologies, the companies started making use of digital mediums. One of the most used digital medium used by the organizations is Linkedin, which is a social media that focus on employment opportunities to individuals. Cambier et al. (2014) explains that Linkedin creates a collaboration with various organizations where the company highlights the positions that are vacant in the company so that the potential candidates who are worthy of the job can apply for the job and generate employment (Nikolaou 2014). The UCP students who are passing out are in need of new employments and therefore, they can make use of their Linkedin profile in order to search for relevant jobs that are suitable for them.
Van der Land, Willemsen and Unkel (2015) identified that the job seekers must realize their digital identity along with staying competitive with the technology of social media. Moreover, social media sites such as Face-book and LinkedIn appears to be very high in searching jobs. These researchers also revealed that employing social media serves as an efficient way to enhance the job search. Gaining advantages of social media sites can facilitate in finding jobs the job seekers are searching.
Table: Market Share of Linkedin in Social Media
(Source:Bonsón and Bednárová 2013)
The above pie chart depicts the usage of Linkedin as a medium of social media for the purpose of employment. Acikgoz and Bergman (2016) explain that Linkedin may not be an effective medium for the purpose of employment. It is because Topolovec-Vranic and Natarajan (2016) explains that Linkedin has not been promoted properly all over the world and therefore, there are numerous individuals who do not have knowledge about the functions of Linkedin. As the aspirants are not aware of the purpose of Linkedin, there are many organizations who do not feel like making a profile in Linkedin.
Velázquezet al. (2015) explains that use of innovative software technologies influence changes in the operational actives of Linkedin. The use of these mechanisms develop the network structure of the company and thereby connects to various corners of the world. The company even undertakes many promotional activities to make Linkedin more attractive and thereby increasing the number of users of the social media. The collaboration of various organizations with Linkedin increases the number of jobs that assists the employment possibility of the UCP students.
What are the ways to develop an effective LinkedIn profile for UCP students?
Van Dijck (2013) explains that the attractiveness of the user profile attracts new and existing organizations that are connected with Linkedin. The user profile of the organizations and the aspirants who have prepared their account in Linkedin needs to create a complete and attractive profile so that all the relevant information about the user can be achieved. Research conducted by Van Dijck (2013) indicated that in order to develop efficient LinkedIn profile the job seeker must follow several effective steps. One of the major step considers LinkedIn profile headline must be regularly customized that encompass information regarding the ways the job seekers can help potential connections rather than simply stating the position. According to Otieno and Matoke (2014), the connections of the Job seekers must be engaged with targeted updates. This is because of the reason that, it is revealed that the company status with links leads in 45% increased engagement and post content within LinkedIn that can facilitate its followers to turn out to be successful professionals and the job seekers can easily convert them into loyal viewers. Moreover, the personal experience section within the LinkedIn must be regularly updated. This section must be descriptive. Media can also be added to all the job experiences and recommendations must also be attained from specific positions. Singh and Sharma (2014) indicated that LinkedIn endorsements act as an effective approach in creating an effective LibkedIn profile. Survey conducted by Lancaster (2014) revealed that at the time of screening and selection through social media, efficient profile intends to have a great impact on the job seekers as highlighted in previous researches. It was also identified that several recruiters within social media look for employees with effective communication skills that includes spelling within Linkedin, Twitter and Face book. It was also gathered that certain activities of individuals within social media has an increased impact on hiring employees.
The initiation of hands-on workshop that are constructed for individuals who have already have a Linkedin account. Chiang and Suen (2015) reveals that the workshop is undertaken to provide an effective learning to the individuals on how to construct and build the profile to make use of the Linkedin to the user’s own advantage. The individuals requires to have primary computer knowledge and user account so that they can effectively search for the right job for the aspirants.
Haar (2015) explains that it is essential to understand the audience whom the UCP student wants to attract like the HR manager of a company or any other business contacts. An accurate header requires to be prepared where the candidate can show off their personality or an organization can promote their business brand, and thereby making a better impression. Haar (2015) suggests that an image with a maximum file size of 8 MB
The attractiveness of a profile can be increased by writing a professional headline so that anyone who views the account can have a clear idea about key competencies about the person or the firm.
Quetset al. (2014) explains that a concise and clear explanation of the experience of the user can be an effective way to showcase the potentials and the talents of the users. The use of keywords in the profile makes the profile more professional and bright.
Snyderet al. (2014) advices that network reveals a lot about a person and the utilization of an individual’s connections advocates in getting recommendations and endorsements. They can even be returned the favour at any other point of time.
Haar(2015) explains that there are over one million groups who are actively participating in Linkedin and therefore, it can be easier for the user to engage with people from any industry. The aspirants can share insights and posts, which can be useful in developing new job or career. The Linkedin profile can even be useful in showcasing the expertise of the user and raise the personal visibility to initiate discussions.
How can UCP Student develop their professional network at LinkedIn?
Richter, Muhlestein, and Wilks (2014) explains that with the advent of digital media, there has been a serious implementation of social media globally. It is seen that most of the individuals living in the global society make use of social media to communicate with the people all over the world. The rise in the use of social media has led to the organizations making use of this medium to promote their organizations and advertise any sort of vacancies that are available in the organization.
Recently, it is seen that Facebook, Twitter, Linkedinetc are the frequently used social networking sites used by individuals. Rogoff (2014) explains that the organizations try to make use of mediums that will be cost effective and will even serve their purpose. Richter, Muhlestein, and Wilks(2014) explains that the transforming preference of the consumers has mainly motivated the companies to include themselves in social media websites. The companies have found Linkedin to be the most precise digital media to promote their organisation and encourage potential candidates to apply for any job openings in the organization.
Table: OLS regression to evaluate Linkedin in assisting employment
(Source: Rogoff 2014)
The researchers have accumulated the data from the source of economic researchers and have made use of descriptive statistics to find out the relationship.
Kaur and Shri (2014) reveal that social media is even helpful to the aspirants to search for jobs as it reduces their time to search for jobs from moving from one place to another as one can seek various sites by looking at the descriptions and the type of job that is vacant. The UCP students being young personnel are attracted towards social media and make use of social media like Facebook, Linkedin and Twitter etc to communicate and interact with friends, families and acquaintances. It is known that Linkedin acts as a medium where over one million industries have created their profile and publish their job so that potential candidates can communicate with the HR. manager and gain knowledge about the various criteria for applying for the job. The UCP students can go through the various industries and can follow the industries they prefer by going through their blogs and the activities posted in the Linkedin profile so that they have updated knowledge about the firm. A continuous review of the company profile will be useful in identifying any vacancies that are available in the firm so that they can apply for the job directly without taking the help of subsidiary medium. Therefore, it can be seen that social media develops the chances of employment for the students of UCP.
What methods can be used to enhance UCP graduates employability through LinkedIn?
It is seen in the modern world that there room for improvements with respect to innovation and technology. Diaby, Viennet and Launay (2013) explain that nearly 91% of the surveyed respondents make use of the social media to screen the aspirants. It is seen that nearly 48% make use of Linkedin. It is even seen that 89% of the participants utilize social media for the activity of recruitment. Incase of recruitment, 80% of them make use of Linkedin. Dillahunt, Fiesta and Wang (2016) discovered that one among the strategies of developing effective LinkedIn network includes using the LinkedIn groups as this can serve as an effective source for searching new connections. Such groups can be used as a gateway for recognizing and connecting with important people those fit within the strategy of network-development of job seekers. Dascalu, Tesila and Nedelcu (2016) revealed that for building effective LinkedIn network it is important that the job seekers make it a habit that each time they meet someone they wish to add within their network, they must immediately reach out to them. Such strategy can keep the LinkedIn network up-to-date and complete. According to Kinash et al. (2015) another effective way to create, a superior LinkedIn network is through nurturing the existing LinkedIn network that is possible through interacting regularly with members. Effective network can also be built through utilizing LinkedIn’s connected application. This application facilitates in reaching out to the network members on certain dates those are vital to them. Along with adding the personal contents, it is also vital to acknowledge others contents for getting involved in important discussions and developing strong LinkedIn network.
Kear, Chetwynd and Jefferis (2014) recognized the ways in which job seekers can develop their effective LinkedIn network and observed that using LinkedIn regularly along with continuing to grow and adding people within the space of their social media network can facilitate the job seekers in crating effective job profile. It is also recommended that the job seekers must present a brief description of their own self and along with mentoring their accomplishments. Kinash et al. (2015) discovered that LinkedIn serves as the superior tool that can possibly have their individual arsenal along with their own personal networking at the time of serving relevant job. These researchers have also stated that this social media channel on a regular basis along with making constant changes within the job seekers profile and it can also be stated that with such effective strategies the job seekers brand can easily stand out.
Acikgoz (2016) explains that there are various techniques that can be utilized by the students of UCP so that they can improve the level of employment with the help of Linkedin. The student needs to be become an online personality so that they can undertake the action of improving the employment. Van Dijck (2013) reveals that the method for improving employment includes primarily identifying, preparing a profile, connecting with others, sharing and commenting on any of the activities.
The method of identify involves representing themselves in the social media. The construction of the profile is necessary to create an online image of the student. The next step involves the connecting to various organizations who are active in the social media by engaging with the online community. The profile created by the student will involve sharing their professional information so that they may be available for viewing by the organizations and the employees of the organization who requires potential candidates. The students by commenting on the blogs and other activities posted by the organization leads to a source of information and content for the organizations that influences the organizations to appoint these potential students.
Linkedin has the option of uploading the Curriculum vitae of the students so that they can be viewed by the concerned organization and they can accurately appoint the candidates.It is important that the students fill up the registration form for signing up in Linkedin so that all the information the employers receive all the relevant information about the potential applicant. The method of connection can be done by joining various groups and company pages so that the information about the company regarding any jobs can be known and they can easily apply for it. Therefore, it is seen that these are the best techniques the students of UCP can make use of in order to properly utilize Linkedin for their employment purpose.
The aim of the current research was to investigate use of Linkedin for the purpose of employment. The findings of the present research have given an explanation of the function of LinkedIn in assisting employability. The observations have been obvious regarding the need of employability of the UCP students and the methods that can be made use of to create a better employability status with the help of LinkedIn.With the advent of modern technologies, the company has expanded its network globally and thereby attracting renowned organizations to create a profile in their website. The establishment of the profiles by organizations from all over world increases the level of job opportunity that helps the applicants to search for jobs and apply for the most suitable job for them. The observations have been obvious regarding the need of employability of the UCP students and the methods that can be made use of to create a better employability status with the help of Linkedin.
The paper reveals that the data that has been analyzed has been with respect to the literature review and the research methodology and it is seen that results have been obtained with the help of the secondary sources with respect to Linkedin. The paper analyzes that social media that has been developing significantly and employees can look into various job vacancies that can be influential for the development of the economy. It is therefore seen that the method applied completing the research is suitable as it helps to bring out the best possible results. The paper makes use of the standard model that is generally implemented while undertaking secondary research analysis.
The literature review showed that Linkedin can be an useful process for potential employees to search for their jobs but it is important that the employee understand the method of using this application. It is even the responsibility of Linkedin to continuously upgrade their services so that the ease of usage becomes easier and more competitive and appropriate jobs can be available to the students.
However, endorsements can serve as testaments for the capabilities of job seekers in specific fields and supports additions within the LinkedIn profile majorly for the job seekers. It was also revealed that one could not automatically make an endorsement, however set up their profile so that eases out the connections of the job seekers to endorse them. These researchers also signified that LinkedIn personal updates are essential in generating an effective LinkedIn profile.
Analysis of theme two explained that it is essential to understand the audience whom the UCP student wants to attract like the HR manager of a company or any other business contacts. An accurate header requires being prepared where the candidate can show off their personality or an organization can promote their business brand, and thereby making a better impression. Moreover, the attractiveness of a profile can be increased by writing a professional headline so that anyone who views the account can have a clear idea about key competencies about the person or the firm. It was also gathered that that network reveals a lot about a person and the utilization of an individual’s connections advocates in getting recommendations and endorsements. They can even be returned the favour at any other point of time. There are over one million groups who are actively participating in LinkedIn and therefore, it can be easier for the user to engage with people from any industry. The aspirants can share insights and posts, which can be useful in developing new job or career.
Analysis of theme three explained that most of the individuals living in the global society make use of social media to communicate with the people all over the world. The rise in the use of social media has led to the organizations making use of this medium to promote their organizations and advertise any sort of vacancies that are available in the organization. Recently, it is seen that Face book, Twitter, LinkedIn etc are the frequently used social networking sites used by individuals. LinkedIn has the option of uploading the Curriculum vitae of the students so that they can be viewed by the concerned organization and they can accurately appoint the candidates.
Moreover, evaluation of theme four explained that there are various techniques that can be utilized by the students of UCP so that they can improve the level of employment with the help of LinkedIn. The student needs to be become an online personality so that they can undertake the action of improving the employment. The students by commenting on the blogs and other activities posted by the organization leads to a source of information and content for the organizations that influences the organizations to appoint these potential students. LinkedIn has the option of uploading the Curriculum vitae of the students so that they can be viewed by the concerned organization and they can accurately appoint the candidates. It is seen that there exists various limitations that has restricted the researcher in constructing specific guidelines for including various data. The final restriction shows that there are indefinite chances of research on the concerned topic, which becomes significant for the implementation of relevant data. The researcher has evaluated every part of the work in order to decrease the number of limitations.
From gathering conclusion on the fact that social media changes can enhance employability of the UCP students, it is recommended that the students these days must consider using effective professional social media sites much as LinkedIn for their career research, job hunting and for marketing their job skills and capabilities. Italso makes them able to carry out marketing themselves for recruiting through such channels and they will never miss the opportunity to prevent themselves within the positive light and employ social media that will help them gain a desired job. It is also recommended to the UCP students that they must consider employ LinkedIn as an effective business oriented social networkingsites, as this is one of the major sites of searching job. Students are also recommended to develop their LinkedIn profile very effectively with attaching a professional photo and make sure that the LinkedIn page is quite effective in gaining huge attention of the employers through presenting their online CV in the LinkedIn profile effectively.
This is the reason for which the students are recommended to use social media through mobile-suitable careers website. Moreover, in developing an effective Linkedin profile the UCP students are recommended to keep their profile updated and mention job description within the LinkedIn profile. Moreover, the students require having great motivation, attitude and capability to manage time strategically in building effective LinkedIn profile. Certain social media tools are recommended to use by the students such as Face book, LinkedIn and Twitter facilitates the employers to attain a glimpse of job seekers in the social networking sites. While creating the LinkedIn profile job seekers must limit their recommendations to the people, they trust. Moreover, creation of LinkedIn profile must also consider making the profile presence known by others and information must be provided those are credible that should be research-based. Professionalism must be maintained in the LinkedIn profile that can be maintained through respecting other’s views along with avoiding conflicts of interests.The students must use social media channels as it can increase the chances of increased visibility and hiring managers consider these sites. This is for the reason that the professional and ideally suited of being employed within the recruitment process. The candidates are also recommended to be aware of the fact that the potential employer will carry out a thorough background research on the candidate’s social media profile.
The current research just focused on explaining the impact of LinkedIn in enhancing student employability through carrying out secondary research that relies on the available information sources online. Secondary data in investigating the research has been collected from secondary sources. The authenticity of the collected information serves as the major restraint that generates a hurdle between the findings of the current research and attainment of the research objectives. The professionals intend to indicate a positive image of the companies through not revealing the major concerns that has also served as a major drawback in the current research. Considering the same, the future research will consider carrying out primary analysis by conducting survey with the target students those find jobs through the social media channels. This questionnaire survey will offer a great understanding on the effectiveness of LinkedIn in increasing chances of getting employed and get found by the employers. The future research will focus on explaining the fact through primary research the ways in which the social media can make easier for the job seekers to traditionally focus on screening the candidate’s profile. The current research does not explain the impact of social media websites such as LinkedIn on social media recruitment. The future research will address such issue through explaining the ways in such social media is increasing with years and people using Twitter, Face book and LinkedIn revealed that it is not that surprising that the recruiters are benefitting greatly from these social media sites. Certain increase in the social media website use in recruitment ad jobsearch process will be explained in a detailed manner in the future research.
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