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MOD003507-Principles And Practice Of Marketing

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Question:

As a Marketing Consultant for A Business Consultants Ltd, you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your choice covering the following questions.
 
You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation. Although this background information will not contribute towards your final grade, it will provide the research on which to build your graded answers. 
 
1.Examine the effectiveness of your organisations current branding strategy with particular reference to the brand equity models used by Professor K L, Keller and Professor D, Aaker. 
 
2.. Critically apply Professor Svend Hollensen’s “Glocal” theory to the international marketing strategy of your chosen brand. Within your answer compare standardisation and adaptation models to the international marketing mix of your brand.

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