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MPK736 International Marketing

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Question:

The task is to prepare an international marketing plan for a specific product for a specific target country/market.

This is an industry-based assignment. Students need to choose an Australian company for this assignment and select one of their products (manufactured or service) for export.

The target country to which the product will be exported can be selected from the list of countries provided in the following table.

The information needed for preparing this assignment can be obtained from the publicly available information provided from the company’s website.  from the list.

The unit chair will email back to acknowledge and confirm your choices.

This assignment relates to the following Unit Learning Outcomes

ULO

1 Demonstrate an understanding of the major trends in the  international trading environment, influenced by global decision-making and the different business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets.

2 Identify marketing strategies appropriate to industrialised, developing and infant economies and explain the relevant sources of information and analysis necessary to support the development of strategy.

3 Create and evaluate marketing strategies for international, multinational, trans-national and global operations in different contexts within a dynamic global economy.

4 Recommend an appropriate marketing strategy for a product entering an international market, which takes into consideration all critical factors including the marketing mix, the financial, human resource, operational and logistical implications of alternative strategies.

Please note that the text of the format and the list of references used in preparing the marketing plan will not be counted as part of the word count.

We have provided an area called Assignment Turnitin submission in the Assessment folder on CloudDeakin. When you submit work to Turnitin, it compares your text with other documents on the web or in Turnitin's database and produces an 'Originality Report' that shows the overall percentage of your work that matches with other works and highlights parts of your text that matches text in other works. Such matches may be instances where you need to ensure you have provided appropriate citations and references.

In this unit you need to submit drafts to Turnitin and your final submission must still be via the Assignment Turnitin submission area. The assessment panel may submit your final submission to Turnitin as part of its responsibility to detect possible plagiarism. If there is any problem with submission through Cloud, please contact eSolution and seek assistance.

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My Assignment Help (2021) International Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html
[Accessed 18 April 2021].

My Assignment Help. 'International Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html> accessed 18 April 2021.

My Assignment Help. International Marketing [Internet]. My Assignment Help. 2021 [cited 18 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html.


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