The task is to prepare an international marketing plan for a specific product for a specific target country/market.
This is an industry-based assignment. Students need to choose an Australian company for this assignment and select one of their products (manufactured or service) for export.
The target country to which the product will be exported can be selected from the list of countries provided in the following table.
The information needed for preparing this assignment can be obtained from the publicly available information provided from the company’s website. from the list.
The unit chair will email back to acknowledge and confirm your choices.
This assignment relates to the following Unit Learning Outcomes
1 Demonstrate an understanding of the major trends in the international trading environment, influenced by global decision-making and the different business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets.
2 Identify marketing strategies appropriate to industrialised, developing and infant economies and explain the relevant sources of information and analysis necessary to support the development of strategy.
3 Create and evaluate marketing strategies for international, multinational, trans-national and global operations in different contexts within a dynamic global economy.
4 Recommend an appropriate marketing strategy for a product entering an international market, which takes into consideration all critical factors including the marketing mix, the financial, human resource, operational and logistical implications of alternative strategies.
Please note that the text of the format and the list of references used in preparing the marketing plan will not be counted as part of the word count.
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My Assignment Help. (2021). International Marketing. Retrieved from https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html.
"International Marketing." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html.
My Assignment Help (2021) International Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html
[Accessed 18 April 2021].
My Assignment Help. 'International Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html> accessed 18 April 2021.
My Assignment Help. International Marketing [Internet]. My Assignment Help. 2021 [cited 18 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mpk736-international-marketing/entrepreneurship-and-small-business.html.
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