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MPM701A Business Process Management

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Question:

In this assignmnet task you need to do these three points.

1. Micro environmental influence : company , customer, collaborators and competitors ( separately) , identity the stakeholders of the company.

2. Importance of stakeholders in decision making for the company

3. Swot analysis of the company .

Case Study: Caterpillar

The case study relates to the concept of foreign direct investment (FDI) and its implications on the modern international business ecosystem in terms of both economic and individual human impact. Key concepts that are covered include offshoring, reshoring, international product life cycle theory, globalization, organizational sustainability and human value assessment. Theoretical implications are provided to explain historical context and the development of the modern international economic ecosystem. All of these concepts are viewed through a lens of “fairness” and “justice” in an attempt to determine how Multinational Enterprises (MNEs) FDI strategies impact on the various stakeholders. The case study highlights issues that arise from companies solely pursuing the reduction of production-cost strategies. The key learning’s from this case study are provided in the business implications section that outlines recommendations for MNEs on establishing a more ethical international business practice.

The Industry challenge - Ethical Dilemma in International Business

As result of globalization, improved methods of communication and adjusting to new economic challenges Multinational Enterprises (MNEs), to maximize profits, seek out and develop markets that have lower labour costs, whilst the significance of human capital and organizational sustainability appear to have become back burner issues. With an international economic ecosystem that appears to be increasingly intertwined and fragile, the effects of domestic economy related decisions appear more likely to make an impact at an international level. For example the Global Financial Crisis (GFC) that originated in the United States quickly spread to the entire world.

Company Overview

Caterpillar was originally founded in 1928 and was the result of two different companies joining together, Holt Manufacturing Company and the C.L. Tractor Company. At the time of the merger both companies had pioneered the engineering of gas powered tractors. Both World War I and World War II positively influenced the growth of the company as many of their products were in use during the wars, an example of this is the M4 tanks used by many of the allied countries used motor graders, generator sets and diesel engines manufactured by the Caterpillar company. By 1950, Caterpillar had taken its first move towards offshoring by setting up a production plant in Great Britain. This offshoring effort was an attempt by Caterpillar to avoid the tariffs and import taxes associated with selling into many European markets. As such, Caterpillar continued to expand its operations to strategic locations around the world in an attempt to better serve and capitalize on the international market.

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My Assignment Help (2021) Business Process Management [Online]. Available from: https://myassignmenthelp.com/free-samples/mpm701a-business-process-management/case-study-of-caterpillar.html
[Accessed 14 April 2021].

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My Assignment Help. Business Process Management [Internet]. My Assignment Help. 2021 [cited 14 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mpm701a-business-process-management/case-study-of-caterpillar.html.


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