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MPM712 Managing Innovation

tag 0 Download 18 Pages / 4,431 Words tag 12-02-2021
  • Course Code: MPM712
  • University: Deakin Business School
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Section A 

is a summary of an interview with an entrepreneur/innovator. The selection of the individual to interview is left up to the student but it is expected that they will find someone who is useful in terms of developing their own understanding of concepts of managing Students are expected to adequately address the following questions in this section:

    • Why did you select this individual to interview?

    • What insights did you gain from talking to them?

    • What will you do differently based on your discussion?

    • What advice could you offer this entrepreneur?

    • As well as provide a summary of the date and time of the interview, length of the interview, format of the interview (i.e. in person, phone or video). Please note email “interviews” are not appropriate for this activity, you need to have a discussion with the

Section B

is a personal innovation capability audit where students reflect on their own skills and plan how they intend to develop these going

This section will be marked according to two aspects:

  • Reflection: Using the assessments completed during the semester, as well as data from other sources (e.g. feedback from others, past experiences, etc.) students are required to reflect on their innovation capabilities. Provide insight into where data was gathered from and discuss perceived strengths and areas for

  • Planning: Students are required to develop a plan of how they intend to maintain/develop their capabilities on an ongoing basis. Students are required to discuss strengths in terms of innovation management and also how they will capitalize on these strengths going forward. In addition, students need to consider which skills and capabilities they should focus on Plans for how to develop these skills should be laid out using the SMART framework (S = Specific, M= Measurable, A=Aligned, R=Realistic and T=Time bound).

It is appropriate to write this section from the first person perspective (e.g. “I have identified…”)

Section C 

is a toolkit for innovation management which covers an overview of the models of innovation; selection and application of the most appropriate model that suits the entrepreneur interviewed and his/her industry; and advice for the entrepreneur moving forward.

Based on all of the content covered throughout the unit and own research, students are required to identify and briefly describe the key models and frameworks for effective innovation management. Using a table for this section of the paper is recommended.

Students are then required to select one of these models/approaches which they feel is most relevant to the entrepreneur interviewed and his/her industry sector. Describe the industry sector you have selected and why this model is relevant/important.

This section will be divided into two subsections:

  • Overview of the models of innovation

  • Selection of one model for a particular industry sector (this doesn’t need to be extensive – just a paragraph explaining why your model is relevant/useful to this entrepreneur and particular industry); and application of the chosen model:

  • Analysis: The extent to which the student critically analyses and reflects on this model and its suitability for the entrepreneur (client) in order to develop a toolkit which will be of use in
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Total 18 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) Managing Innovation [Online]. Available from:
[Accessed 25 September 2022].

My Assignment Help. 'Managing Innovation' (My Assignment Help, 2021) <> accessed 25 September 2022.

My Assignment Help. Managing Innovation [Internet]. My Assignment Help. 2021 [cited 25 September 2022]. Available from:

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