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MPM735 International Business Management

tag 0 Download 16 Pages / 3,824 Words tag 04-02-2021
  • Course Code: MPM735
  • University: Deakin University
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  • Country: Australia


ULO 2: Apply relevant theories, models and frameworks to assess international business opportunities.

ULO 3: Undertake an applied and practical research project in International Business and make recommendations for strategic decision-making

You then need to develop a market entry strategy for the firm.

  • Firstly, you should consider the industry environment for your product/service – please see extra hints in the Assignment 2 helpful hints document.

Find data , market share,total revenue in the market and industry in terms of competitors-some details on other competitors ,who are our competitors?their market share,,size, what they do,are they large from revenue perspective,what they do, are they profitable etc competitors analysis of 3 to 4 companies or competitors who are likely to effect your company relevance to your firm-Industry and market analysis

  • Then you should consider the market for this product/service (hint have a look at the marketing resources in this unit).
  • Then you may consider the strengths, weaknesses and opportunities and threats, of the company/this product/service entering this market.-identify what is the strategic objective that you want to get out of the market -is it market share?is is to reduce cost? Is it efficiency? Setting objective like why you are there or wahy you want to be there-and what is the strategy you want to achieve for that market
  • Then you need to consider the choice of ‘international strategy’ in the market, and justify why you are recommending this ‘international strategy’.  Transational,global,international ,multi domestic or localization? Which one is perfect one?
  • Then you need to pick the type of entry mode you are going to use, and justify why you pick this entry mode, using Dunning’s eclectic theory.-what are the different type of entry modes that we can use in international business? Franchising,licencing,mergers and aquisition,greenfield,FDI,exporting,joint venture?which one? Why we choose this than other mode?which type of entry mode?you need to justify it and explain what are advantages and disadvantages?why is it a good entry mode for your business? USE DUNNING’S ECLECTIC THEORY TO EXPLAIN/DECIDE  WHY WE MIGHT CHOOSE A PARTICULAR ENTRY MODE IN A PARTICULAR MARKET
  • You then need to choose the organisation design and control you will use.-create the design of your company over business that you are doing in foreign environment-product divisional structre , area structure, matrix organization
  • You then need to specify the international marketing strategies that you might use.-4 p’s look at to the extend to that do we change around the 4 P’s according to the market place that we are in?do we chage the prpduct/pricing/distribution/place around in a different market place ?do we change permission? Reasons for why we will change all of these things in diferent market-(standardise pricing or whatever/customization/communication or distribution channels strategy)
  • You then need to specify the international human resource management options.
  • And then make and overall recommendation how the firm might deal with the above issues over the next five  you might deal with the issues over next 5 years-so you need to make forecast of what a firm and product might do over the years-wheather a smaller entry in the market and as we go along we might increase that entry or we might make international strategy etc or whatever  briefly-how company looks and how the intenational

Strategy or entry mode may change ?

1)So what makes a good quality assignment (same as Assignment 1)?

a.It’s based on good quality research.

b.You have good quality sources of information (business information sources such as industry reports, EIU, Datamonitor etc, business databases such as Proquest, Business Source Premier, academic journal articles, textbooks, please don’t use Wikipedia or dubious references, or no name references from strange websites).

c.How well you use these resources support to your arguments.

d.Your information is realistic, relevant, and would be useful for a company/person conducting international business.

e.The information is specific to the product/service chosen.

f.You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).

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Total 16 pages

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My Assignment Help (2021) International Business Management [Online]. Available from:
[Accessed 28 November 2022].

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