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MRK101 Introduction To Marketing 3

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Question:

You are required to choose ONE of the following retail organisations as the subject of your report and each week you will relate the concept taught during that week’s lecture & tutorial to a BRANDED product sold in that store. You can choose one from:

  1. Coles
  2. Woolworths
  3. Aldi
  4. Myer
  5. David Jones

Each week you will need to visit the same retailer and select one branded product from the total range and write how, in your opinion, that brand demonstrates the marketing concept(s) taught that week For Example: In Coles you may select Arnott’s Biscuits to demonstrate the concept of segmentation. Each weekly reflection should be no more than 300 words and each reflection exercise must be clearly headed to show the concept being demonstrated. While you may need to cite references in this exercise, it is not anticipated that you will need to cite extensively.

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