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MRK 101 Introduction To Marketing

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The purpose of these tasks is to get you to relate the marketing concepts which you will learn in weeks 1 through 6 to your own experience and then to critically evaluate the marketing activity of a chosen organisation. The five weekly exercises should not be seen as separate from the final report, rather they should be seen as a cumulative experience to enable you to more effectively evaluate the marketing activities of your chosen organisation

You are required to choose ONE of the following retail organisations as the subject of your report and each week you will relate the concept taught during that week’s lecture & tutorial to a BRANDED product sold in that store. You can choose one from:





David Jones

Each week you will need to visit the same retailer and select one branded product from the total range and write how, in your opinion, that brand demonstrates the marketing concept(s) taught that week e.g. In Coles you may select Kellogs to demonstrate the concept of segmentation

Each weekly reflection should be no more than 300 words and each reflection exercise must be clearly headed to show the concept being demonstrated. Whilst you may need to cite references in this exercise, it is not anticipated that you will need to cite extensively in this exercise.

Then choose a BRANDED product (e.g. Kellogs or Heinz, or Johnson & Johnson etc.) if a food retailer or a fashion brand/clothing retailer brand such as Bonds etc.) Then follow the instructions in the Unit Outline and address five (5) questions addressed in your marketing lectures to date (e.g. Segmentation, Target Market etc) and write 300 words on each areas of the marketing mix that may apply to that brand.

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