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MRKT19038 Marketing Research

tag 0 Download 4 Pages / 956 Words tag 02-07-2021


  1. Global Motors Descriptive and Inference Analysis from theBurns and Bush 2014, Marketing Research 7/e, Pearson, Essex, UK textbook.
  2. After reading the case study, use the SPSS datafile GlobalMotors.sav, provided in Moodle under the link “Assessment 3” to answer all the questions of the case study listed on p. 351 of the prescribed textbook. Check the case study hints on the Burns and Bush website.
  3. Create a well presented report of your findings. The report should include:
Answers to the questions: display the table sand figures and include anexplanation of what they mean. Please use Calibri or Arial 12 point font and single line spacing throughout your report. No more than 25 pages should be submitted and no appendices should be included. Submission
Plagiarism: All reports will be checked by Turnitin to compare the report to othersources and will provide students and lecturers with a similarity score for the report.

Although there will be some similarity because of the SPSS tables, your discussion and interpretation of the data should be completely your own.

Extensions: Requests for an extension of the deadline for this assignment need to besubmitted through the Assignment Extension System (AES). Requests for reasonsnot mentioned in the CQUniversity Assessment of Coursework Procedures policy and notsupported by appropriate evidence will not be considered. For example, if you have been sick for 2 days before the assignment is due, you need to submit your request in  the AES by the due date for the assignment and upload a medical certificate dated the day(s) of the sickness
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