Discussion of the segmentation, targeting and positioning approach:
A discussion on the potential customer segments for your product or service and which one(s)
you wish to target with good justifications. Also, discuss the desired positioning for the
product or service. Develop a clear positioning statement. Specifically, you will be assessed
On the following aspects:
Set 3 marketing and 3 financial objectives:
Provide realistic marketing and financial objectives. Specifically, you will be assessed on the following aspects:
Formulation of a detailed marketing mix strategy:
should cover specifics of the product, price, promotion and place aspects. Specifically, you will be assessed on the following aspects:
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