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MRKT20052 Management And Digital Communications Marketing

tag 1 Download 4 Pages / 898 Words tag 23-01-2020

Question:

Discussion of the segmentation, targeting and positioning approach:

A discussion on the potential customer segments for your product or service and which one(s)

you wish to target with good justifications. Also, discuss the desired positioning for the

product or service. Develop a clear positioning statement. Specifically, you will be assessed

On the following aspects:

  1. a) Problem statement
  2. b) Discussion of potential market segment
  3. c) Discussion of target market and positioning

Set 3 marketing and 3 financial objectives:

Provide realistic marketing and financial objectives. Specifically, you will be assessed on the following aspects:

  1. a) Marketing objectives and goals
  2. b) Financial objectives and goals

Formulation of a detailed marketing mix strategy:

should cover specifics of the product, price, promotion and place aspects. Specifically, you will be assessed on the following aspects:

  1. a) Marketing mix – how are they to be applied?
  2. b) Marketing strategy proposed implementation
 
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Total 4 pages

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My Assignment Help (2020) Management And Digital Communications Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mrkt20052-management-and-digital-communications-marketing
[Accessed 29 November 2022].

My Assignment Help. 'Management And Digital Communications Marketing' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mrkt20052-management-and-digital-communications-marketing> accessed 29 November 2022.

My Assignment Help. Management And Digital Communications Marketing [Internet]. My Assignment Help. 2020 [cited 29 November 2022]. Available from: https://myassignmenthelp.com/free-samples/mrkt20052-management-and-digital-communications-marketing.


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