$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

MRKT20052 Marketing Management And Digital Communications 3

tag 0 Download4 Pages / 881 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


This assessment task requires you to conduct a situational analysis that consists of a comprehensive external and internal analysis for a new product or service from the pre  determined list (see below).

You are required to prepare a 5 minute PowerPoint presentation that includes a maximum of 10 slides .


Product/service Weblink

Nexba Beverages






Background Information

  • The beverage industry specializes in the production of drinks, in particular those beverages that are ready to drink (Chen, 2012).
  • The making of beverages varies depending on beverages being produced.
  • Nexba is an Australian-based company specializing in beverages (Beverages, n.d)
  • The launch of the company took place in 2010 by Troy Douglas and Drew Bilbe
  • The story of Nexba can be traced back to one hot summer day at a Mexican beach.
  • Today, Nexba can be argued to be the first company offering alternatives which are free from natural sugar.
  • Nexba’s products are stocked in thousands of outlets across Australia.

a) Macro force analysis

  • Macro force analysis, commonly referred to as PESTLE analysis, is applied to outline the external forces impacting a business or constituting its macro environment.
  • In brief, it analyses the political, economic, social, technological, legal, and environmental factors of an organization.
  1. political- Nexba is a non-alcoholic drink and hence adheres to the regulations set by the food safety standards in Australia.
  1. economic-the economy of a nation has a great impact on businesses
  1. social- Nexba is greatly influenced by social factors and it has to stay in line with the culture of the Australian people.
  1. technological- in the presence of the new era in technology, emerging companies like Nexba have entirely integrated themselves with the new developments. One of the recent technological trends that have impacted businesses is social media.
  1. legal- the beverage industry is faced by many legal implications.
  1. Environmental-environmental factors can have an impact on Nexba, but not to a large extent as such factors directly affect the agri-business.

Customer Analysis

  • Customer analysis or customer profile is a key section of any business’s marketing plan.
  • It pinpoints the target customers, determines the needs of the identified customers, and finally outlines how the product meets the needs of the customers (Srdjevic, Bajcetic & Srdjevic, 2012).
  • Nexba targets the customers who are dedicated to eliminating sugar from soft drinks.
  • Nexba uses a customer-centric approach to sell its products.

Competitor Analysis

  • An emerging business such as Nexba is bound to face fierce competition from the already established companies
  • One of Nexba’s main competitors is the Coca-Cola Company which recently launched a Coke no sugar drink in Australia

Other Stakeholder Analysis

  • A stakeholder analysis identifies the stakeholders.
  • It also analyzes their needs.
  • The stakeholders are an important aspect of any business

SWOT Analysis

  • A SWOT analysis examines the strengths, weaknesses, opportunities, and threats impacting an organization.
  1. produces natural and sugar-free beverages
  1. The company also has any returning customers.
  1. customer satisfaction
  1. the company has not yet reached the global market
  1. competition with the newly launched coke no sugar beverage
  1. Diversification
  2. Focus on the developing nations
  1. indirect competitors
  1. raw material sourcing

Problem And Opportunity Statement

  • The major problem facing Nexba is one that affects many emerging businesses. Notably, the company is facing fierce competition from the already established companies such as Coca-Cola especially after the launching of the no sugar coke. Additionally, the company still needs to work on its marketing strategies so as to proliferate the bigger markets.
  • Opportunity-with the many emerging campaigns against sugar drinks due to health concerns, Nexba should take that opportunity to market its products and even go global.


  • Indeed, Nexba is slowly taking over the Australian beverage market as people are starting to acknowledge the health benefits of beverages that are free from sugar and natural.
  • The fact that the company has won multiple awards including Product of the Year 2017 is an excellent indicator that the company is tremendously gaining acceptance and recognition.
  • As such, the company should consider expanding to the global market as similar products such as the no sugar coke are doing well internationally. Also, Nexba should probably use the current technology to market its products.
  • Social media, for instance, has been continuously proven to be a powerful marketing tool and the company should utilize it to reach new customers.


Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), 261-271.

Beverages, N. (n.d.). Nexba Beverages. Retrieved from

Chen, L. F. (2012). A novel approach to regression analysis for the classification of quality attributes in the Kano model: an empirical test in the food and beverage industry. Omega, 40(5), 651-659.

Hutt, M. D., & Speh, T. W. (2012). Business marketing management: B2B. Cengage learning.

Järvinen, J., Tollinen, A., Karjaluoto, H., & Jayawardhena, C. (2012). DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION. Marketing Management Journal, 22(2).

Kolios, A., & Read, G. (2013). A political, economic, social, technology, legal and environmental (PESTLE) approach for risk identification of the tidal industry in the United Kingdom. Energies, 6(10), 5023-5045.

Srdjevic, Z., Bajcetic, R., & Srdjevic, B. (2012). Identifying the criteria set for multicriteria decision making based on SWOT/PESTLE analysis: a case study of reconstructing a water intake structure. Water resources management, 26(12), 3379-3393.

Taylor, M., & Thrift, N. (2013). Multinationals and the Restructuring of the World Economy (RLE International Business): The Geography of the Multinationals Volume 2. Routledge.

Wilson, R. M., & Gilligan, C. (2012). Strategic marketing management. Routledge.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Marketing Management And Digital Communications 3. Retrieved from

"Marketing Management And Digital Communications 3." My Assignment Help, 2020,

My Assignment Help (2020) Marketing Management And Digital Communications 3 [Online]. Available from:
[Accessed 09 July 2020].

My Assignment Help. 'Marketing Management And Digital Communications 3' (My Assignment Help, 2020) <> accessed 09 July 2020.

My Assignment Help. Marketing Management And Digital Communications 3 [Internet]. My Assignment Help. 2020 [cited 09 July 2020]. Available from:

Gone are the days when you had nightmares of failing to secure marks in math assignments. If you are considering, “Will someone do my math homework?" you are incredibly fortunate. PhD experts at will help you out with your algebra, calculus, geometry etc. Math homework help is efficient with proofreading backup to check for mistakes. Math solvers offer swift assistance so that the students can submit the assignment on time. Moreover, you will also gain insight into approaching a particular question. Thus, grab the opportunity to end your quest of finding 'someone to do my math for me’.

Latest Management Samples

ISYS1055 Database Concepts For Decomposition And Functional Dependency

Download : 0 | Pages : 3
  • Course Code: ISYS1055
  • University: RMIT University
  • Country: Australia

Answer: Answer to Question 1: The candidate key for the doctor table is Rego. The candidate key for Patient Table is ID. The appointment table has candidate key, ID. The tables are already in third normal form. All the attributes in the database are atomic. Each of the tables has primary key. There is no non-functional dependency or transitive dependency. Answer to Question 2: Functional Dependency: The given custID has been presented as ...

Read More arrow Tags: Australia Melbourne Accounting Accounting theory and accountability University of Melbourne 

ACC203 Management Accounting Method

Download : 0 | Pages : 10
  • Course Code: ACC203
  • University: Elite Educational Institute
  • Country: Australia

Answer: 1. Explaining how the management accountant can help contribute design and operations of the new management accounting system for the new hospital: Being the management accountant relevant skill is needed by the individuals for adequately conducting operations. The same skills of a management accountant can help in designing and operating the new management accounting system for the new hospital. In addition, the management accounting...

Read More arrow

HI6026 Audit, Assurance And Compliance For Australian Security Exchange

Download : 0 | Pages : 9

Answer: Introduction Auditing is the process to examine the financial statements of the business entities in order to find out any material missstements in them. While auditing the statements, the responsibility of the auditors is to take into consideration the major risks of material misstatements and to take necessary steps to reduce them. On the other hand, Australian Security Exchange (ASX) has provided the companies with eight principles i...

Read More arrow Tags: Australia Campsie Management University of New South Wales 

NUR4232 Protecting Your Clients In The Conduct Of Research

Download : 0 | Pages : 21
  • Course Code: NUR4232
  • University: National Center For Biotechnology Information
  • Country: United States

Answer: Introduction Evidence-based models use a process for framing a question, locating, assessing, evaluating, and repeating as needed. PICO (T) elements include: Problem/Patient/Population, Intervention/Indicator, Comparison, Outcome, and (optional) Time element or Type of Study. The question for this study is as follows: In patients aged 60 years and above (P), what is the effect of being administered the influenza vaccine (I) on contra...

Read More arrow

CP5639 Conceptual Modelling For Attributes And Different Relationships

Download : 0 | Pages : 5
  • Course Code: CP5639
  • University: James Cook University
  • Country: Australia

Answer: Discussion This report discusses the solution for the conceptual modelling of the Joanne Myers Apartments. Conceptual modelling involves following a few steps in order to achieve the final conceptual model for the database. The first step is thoroughly studying the case study to get information on all the entities and their attributes and different relationships that exist between the entities. After identifying the entities, the next...

Read More arrow

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

perfect work from consultants and they have better knowledge to make assignments.


User Id: 458046 - 09 Jul 2020


student rating student rating student rating student rating student rating

This is a well constructed essay, shows the expert actually did watch my video attachment and did a great job!!!


User Id: 417511 - 09 Jul 2020


student rating student rating student rating student rating student rating

Thank you for being helpful. i appreciate your commitment. my professor is yet to grade the assignment


User Id: 450271 - 09 Jul 2020


student rating student rating student rating student rating student rating



User Id: 292731 - 09 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?