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MRKT20052 Marketing Management And Digital Communications

tag 0 Download 15 Pages / 3,688 Words tag 06-07-2021

Question 

You to analyze and prepare a report on 'marketing and competitive environment of a University Brand', the assessment requires you to prepare a marketing plan for 2018 for the same University Brand based on your analysis of 'marketing and competitive environment of a University Brand'. The marketing plan should include (but is not limited to): executive summary, background, market summary and demand analysis, demography including segmentation & target market analysis, PEST analysis, competitor analysis including their aim, objective and marketing promotion analysis (write about a close competing brand), SWOT analysis, value & brand positioning analyses, proposed marketing aim and promotional objectives for 2018 with justification, marketing mix strategies, competitive strategies, media and budget allocation for 2018 with justification, expected outcomes and conclusion.

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My Assignment Help. 'MRKT20052 Marketing Management And Digital Communications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mrkt20052-marketing-management-and-digital-communications/competitive-strategies.html> accessed 27 January 2023.

My Assignment Help. MRKT20052 Marketing Management And Digital Communications [Internet]. My Assignment Help. 2021 [cited 27 January 2023]. Available from: https://myassignmenthelp.com/free-samples/mrkt20052-marketing-management-and-digital-communications/competitive-strategies.html.


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