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MRKT20052 Marketing Management And Digital Communications

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For students located on the metro campuses (Sydney, Brisbane and Melbourne): This assessment will be a team effort. Your campus tutor will help organise you in a team of 5 members, preferably from different cultures by Week 3. The objectives of the team-based assessment are to enable you to develop your communication and interpersonal skills, achieve cross-cultural understanding, strengthen your critical and rational thinking abilities and learning and enjoy different perspectives on the same topic. You are to identify a team leader for your group and inform your campus tutor who will submit the group members’ and team leaders’ list to the Unit Co-ordinator by the end of Week 4.
A distributed leadership approach whereby team members may assume the leadership role at different stages of the team development can also be implemented depending on the preferences of your group. No change in team members will be allowed afterwards.As a team player, you are expected to do all preparatory work before meetings, attend all meetings arranged in conjunction with team members by the team leader whether it is online, on the phone or in class, contribute significantly to the group work and seriously attend to the share of work assigned to you. The team leader ONLY will upload your final assignment in Moodle by the deadline date and time.
The team will present their work to their campus tutor and fellow students at a time specified by your tutor for not more than 5 minutes for each group, usually in the tutorial of Week 6 (and Week 7 if necessary). Your presentation will be marked both on the quality of the presentation as well as thecontent. Your campus tutor will mark your work and presentation and this will be moderated by the Unit Co-ordinator. Your presentation should not be more than 5 minutes in class, so make sure you practice your presentation and abide by the time limit. Team members will report students who did not contribute in an effective way to the assignment work to the campus tutor.
Therefore, each team member may not achieve the same mark for this assignment. Students who did not belong to a group will get 0 marks. Your campus tutor will provide you with immediate feedback how the content can be improved but will not disclose marks until the return date for assignments. Feedback on your presentation will allow you to know if you are on track for the next assessment.
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