$20 Bonus + 25% OFF
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

MS4105 Marketing Principles

tag 0 Download12 Pages / 2,905 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Arnott's Biscuits Limited is Australia's largest producer of biscuits and the second-largest supplier of snack food.

It is a subsidiary of the Campbell Soup Company of the United States.

Arnott's, in common with the majority of Australian biscuit manufacturers, operated primarily in its home state, New South Wales, but has manufacturing plants in Virginia, Queensland (manufactures only plain, cream and savory biscuits) and Shepparton, Victoria. In the 1960s, a series of amalgamations and acquisitions in the Australian market resulted in the creation of the Australian Biscuit Company Pty Ltd. Arnott's are well known in Australia and internationally for producing several quintessentially Australian biscuits. Some of their major products include

• Arno Shortbread
• Bush Biscuits: similar to an Arrowroot but larger and harder, made for camping.
• Caramel Crowns: a plain biscuit, topped with caramel, and covered in chocolate.
• Cheds: a savoury cracker that is perforated and sprinkled with cheddar cheese and salt.
• Chocolate Butternut Snap: a crunchy oatmeal and coconut biscuit covered in chocolate.
• Chocolate Dessert

Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand.

You are now employed. marketing consultants to help design a Marketing Plan for them. However you will need to firstly understand the brand by performing

a SWOT analysis and then designing the Marketing Mix (4P’s). Lastly, it is very important that you are able to foresee or predict potential problems you might have with making or launching the product. Are required to pitch your marketing plan to your class. Arnott’s Biscuits is looking for a creative, practical and fun marketing strategy! Objectives of the Marketing Plan:

1) To build awareness for Arnott’s Biscuits Limited
2) To increase brand recognition for Arnott’s Biscuits Limited

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 12 pages, 1 USD Per Page

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). Marketing Principles. Retrieved from https://myassignmenthelp.com/free-samples/ms4105-marketing-principles/market-approach-of-arnott.html.

My Assignment Help (2021) Marketing Principles [Online]. Available from: https://myassignmenthelp.com/free-samples/ms4105-marketing-principles/market-approach-of-arnott.html
[Accessed 11 April 2021].

My Assignment Help. 'Marketing Principles' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/ms4105-marketing-principles/market-approach-of-arnott.html> accessed 11 April 2021.

My Assignment Help. Marketing Principles [Internet]. My Assignment Help. 2021 [cited 11 April 2021]. Available from: https://myassignmenthelp.com/free-samples/ms4105-marketing-principles/market-approach-of-arnott.html.


If you are stuck with complicated homework assignments, look nowhere else and count on the expertise of MyAssignmenthelp.com. Our team of diligent writers know how to take charge of some of the trickiest homework topics. Simply ask us to “do my homework” and take home flawlessly drafted papers, much ahead of the specified deadline. From descriptive homework writing to answering tricky questions on your behalf; we shall have you covered with the best primary homework help online. So, ask us to “write my paper now.

Latest Marketing Samples

SM0492 Strategy And Change In A Global Environment

Download : 0 | Pages : 17

Answer: Introduction Singapore Airlines Limited is the national airlines of the city-state of Singapore with Temasek holdings. It was founded in the year 1972 with limited number of resources and has no domestic market. Singapore airlines limited has grown immensely by applying a disciplined approach and unremitting efforts, which leads to becoming an internationally respected airline. Today SIA has a robust market presence in the Southeast A...

Read More arrow Tags: Singapore Management Marketing Strategy and Plan University of Singapore 

CEMK 1150 Intro To Marketing

Download : 0 | Pages : 13

Answer Introduction The main purpose of this assessment is to develop an effective market plan for the business of D&R Technologies which is engaged in the business of providing gas detection system and lighting systems in businesses. The main product of the business is to provide businesses with safety equipment which would protect the employees from a situation of Gas leak. In addition to this, the instalment of the gas detection system...

Read More arrow

MKTG-428 Integrated Marketing Communications

Download : 0 | Pages : 19

Answer: Introduction Head and Shoulders (H&S) is a famous American Brand mainly known for the high quality anti-dandruff shampoo produced by them. This brand is an international product that is sold extensively in both developing and developed countries at equal rate. This has been produced by the parent company called Procter and Gamble and was mainly introduced in the year 1961. By the year, 1982 it had already reached one of the topmost ...

Read More arrow

MKTG401 Marketing Strategy

Download : 0 | Pages : 12

Answer:  Introduction: The purpose of this report is to provide information about the company Crème De La Mer that is an extension of Estee Lauder Company. The report is a marketing analysis of the company Crème De La Mer that provides information about various issues faced by the company and measures to solve them appropriately. Marketing plan is an analysis that helps the business to look at various dimensions and organiz...

Read More arrow

MKT00720 Marketing And Management

Download : 0 | Pages : 4

Answer: Use of fur and CSR issues: Use of fur in cloth has caused huge uproar for number of different companies in cloth manufacturing industry in different parts of the country. The concept of ethical fashion has gained significant importance in recent times mainly due to the huge controversy of using fur in cloth manufacturing.     The times have changed for all companies including companies operating in fashion industry. Im...

Read More arrow
Next

Save Time & improve Grade

Just share requirement and get customized Solution.

watch
question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Add File

Error goes here

1,641,209

Orders

4.9/5

Overall Rating

5,120

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat. If you are unable to calculate word count online, ask our customer executives.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

1309 Order Completed

100% Response Time

Gemmie Chen

MSc in Nursing

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Omg they’re doing very good I got 100 from 100 ???? thank you so much for your help you saved me

flag

User Id: 534789 - 10 Apr 2021

Australia

student rating student rating student rating student rating student rating

the writer did a good job but live chat is not working for my exam, so it waste some time

flag

User Id: 663960 - 10 Apr 2021

Australia

student rating student rating student rating student rating student rating

This solutions has been escalated & reworked 4 time, and has cause me lots of delays and time to submitting my final work to my professor. I hope this does not happen again. I am your regular and loyal customer, please do not do this again. I am ...

flag

User Id: 333156 - 10 Apr 2021

Australia

student rating student rating student rating student rating student rating

Excellent work ..I will keep in touch with my future work. Really appreciate all your effort . So far so good. thanks again.

flag

User Id: 573225 - 10 Apr 2021

Australia

student rating student rating student rating student rating student rating

Order on the go!

Say hello to our new app

callback request mobile
Have any Query?