Get Instant Help From 5000+ Experts For
question

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing:Proofread your work by experts and improve grade at Lowest cost

And Improve Your Grades
myassignmenthelp.com
loader
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!
Free Quote
wave

Strategic approach of Carsales

Discuss About The Multinational Economic Organization Plans?

The purpose of this task to provide a brief overview of the activities of the company Carsales initiated to gain success in the target market. Carsales is one of largest automotive, motorcycle and marine classifieds company in Australia. The below mentioned details answers the questions of the given in case study.

Strategic management approach refers to the approach under which an organization implements and formulates action plan formed by the management in such a way that the company gains success. This type of approach helps an organization to evaluate and assess both internal and external factor and mold them in such a way that efficiency is achieved for the company. Carsales adequately created and implied the strategic management approach in their business process so as to achieve success in the target market (Robbins, et. al., 2016).

Relating it to the case study, it shall be noted that the organization Carsales was originated with a motive to make car sales classified ad online. The CEO of the company noticed that all the ads for the selling of motor vehicles were made on newspapers like The Trading Post etc. but Greg wanted to sell all these cars through online ads. So, with that motive, he founded the organization Carsales which helped people to post ads online on internet. Adding to it he also strategically created goals and vision which assisted the company in implementing the strategic approach in the business. The organization analyzed the factors which can strategically affect the growth of the company in a positive way and how the management can initiate it in their process (Peppard, and Ward 2016). Further, the goal which the company developed was to compete with the biggest firm present in industry of car sale classified ads; apart from this, the company also aimed to post ads of approx. 3000 cars on their website. But the company received acceptance and profits from the market more than they actually expected (Fennis, and Stroebe 2015).

After creating the vision and mission for the company, the management started the role of evaluation of market feature which the company can use to satisfy the business activities implemented by them. The fact that came to know that internet was not prevalent at that time and very few people used the internet; so the company aimed to target that small segment of the market only (Bart, Stephen, and Sarvary 2014). The company also targeted to increase the satisfaction level of the customers in such a way that people do not prefer another organization after using the services of their organization. The activities of the company were initiated with a motive to simply improve quality, quantity, and consistency in the information provided for car ads. With this motive, the organization then strategically developed three unique selling points of the organization on the basis of which they will gain competence in the target market (Pearlson, Saunders, and Galletta 2016).

Competitive advantage earned by Carsales

First USP was the implementation of the innovative business model used by them. Looking forward to the opportunities which the company can gain by shifting their business online, the model explained that, the company shall post the classified ads online. This improved model helped both, customers and company to gain an advantage. Also, the organization initiated flat fee. Flat fee model refers to the process under which the customer will pay a fee for the ads only when a person buys the car through their website. This process improved the authenticity and trust of customers on the activities of the company (Dudin, et. al., 2015). Also, it helped the company to create a differential position in the market. Second USP of the company tells about the technical specification available to them which they can use to create high-quality ads that can help people to search for the cars according to their requirement. This can increase the satisfaction level of customers as well. Lastly, the third USP is the implementation of innovation in the business activities so as to increase the satisfaction level of the customers. This process of the company helped them in maintaining sustainability in the business along with attainment of competitive edge in the target market. Thus, with the initiation of all such strategic activities, the company adequately fulfilled the vision of the organization which subsequently implemented the strategic approach in the business (Frow, et. al., 2015).

Competitive advantage refers to the activities of gaining appreciation in the target market. Competitive advantage can be gained by an organization by successfully satisfying services to the customers present in the market; also, it is not easy for a company to gain a competitive advantage in the target market. The organizations shall now focus on sustaining the competitive advantage gained in the target market. Further sustainability in the competitive advantage helps an organization to create their space in the target market and sustain that image in the market. Advantage by an organization can be achieved by focusing on three major aspects namely cost leadership, focus, and differentiation. An organization can easily attain leadership by implementing these aspects in the process (Pisano 2015).

Cost leadership refers to the process of presenting the product and services in the market at low costs as compared to the cost which the competitors are offering. Low costs of the products and services will help the company to increase the satisfaction level of the customer at they will provide optimum services at low prices which subsequently increase the interest of customers in the activities of the company. Focus refers to the strategy of maintaining the focus on a particular activity of the company. This activity helps the company to provide effectiveness in their process by focusing on a specific function of the organization. Lastly, the differentiation process helps the company to create differentiation in the products and services offered by the company (Nonaka, and Toyama 2015).

Further talking about the activities initiated by the company it shall be noted that in order to gain a competitive advantage in the target market Carsales used the differential focus strategy. Under differential strategy, Carsales provided differential capabilities in the services which they provide in the market. And under the focus strategy, Carsales laid stress on the target market and people who were using the internet at that time. This strategy implication helped the company to adequately focus on the right people and provide the right type of services to them. Due to this strategy, Carsales gained customer satisfaction and competitive edge in the target market as well (Carsales 2018).

After attaining competitive advantage, it is important for an organization to maintain that competence as well. So, with respect to that, the management needs to sustain the competitive advantage which they have earned in the market. As the company has used a differentiated model which can be replicated by other competitors in the market to earn profits. This can act as a threat to the organization as it can reduce the uniqueness of the company in the market. So, the company shall maintain their sustainability by expanding their activities in the international external market. Connecting to which, the company is aiming to diversify their business in different channels, markets, and geographical boundaries (Hinterhuber, and Liozu 2014). This expansion process will help the company to promote their activities in the different market create a brand image as well. Resulting in which, imitation or replication of model will not hamper the growth of the company. Lastly, it shall be noted that the organization is consistently aiming to create benchmark in the market against their competitors which will help the customers to compare the activities of all the organizations and then chose the best company for them. Thus, in this way, Carsales has created competitive advantage in the market and it can sustain them as well (Hoban, and Bucklin 2015).

An organization can gain success in the target market only if both the external and internal factor co-operates the activities of the company. Relating to it, the company Carsales used both of its internal and external resources adequately to earn an identified reputation in the target market. If both the factors (internal and external) work together then only an organization can earn competitive edge in the market. Supposing, if a company is aiming to target a large segment of the market but the products which are being promoted by the company do not hold a large customer base in the market still the company is targeting the whole market. So, the company will not gain appreciation in the market because the internal and external factors of the company do match with each other.  So, it shall be noted that the company Carsales adequately used both the factors to gain an advantage in the market. The company used the internal sources in such a way that they developed technology and motivated their employees in formulation and implementation of organization objective (Austin, and Pisano 2017).

The management of the company effectively and efficiently worked in such a way that it helped the company gain recognition in the market. Further, the management adequately targeted the people as well, whom they wanted to provide their business activities. Selection of correct target market helped the company gain success in the external market. Moreover, the external market assisted the company in its growth in such a way that with the boom in the use of internet people started using the site as well. As people got attracted to the internet, due to which they started using the services provided on the internet as well. Additionally, it shall be concluded that if the company Carsales would have initiated their services and expanded in the external market but the market did not adopt the growth of technology, then the company would have faced failure in their process. Or if the company would have initiated risky approach or premium cost approach then they would not have enjoyed success in the market (Wagner III, and Hollenbeck 2014).

Strength: Strength of Carsales is that the company is capable enough to hold up to the technological implementation present in the market. The company also used the innovative model to initiate changes in the business process and gain success. The company also gained first-mover advantage as it implemented the innovative model and implementation techniques in their business.

Weakness: The biggest weakness of the company is threat of replication of the business model. Although the company is initiating expansion activities the replication of business model of Carsales can poorly impact the activities of the company (Low, and Ho 2016).

Opportunities: Carsales earned the opportunity in the market to expand their business in different parts of the world. Apart from that, the company has the opportunity to expand their business in different department of vehicles as well. This will provide more income to the company.

Threat: The threat to the company is the increasing competition in the target market. New entrants are entering the market so they can decrease the competitive advantage earned by the company (Carsales 2018).

The SWOT Analysis explains the internal and external capabilities of an organization which can use to succeed in the global market. SWOT analysis helped Carsales the CEO use their strengths and apply them to the opportunities in a way that the company can earn success in the market. Besides, the threat and weakness will help the company to understand the issues and mitigate them to sustain in the target market. Strengths and weakness are a part of the internal analysis and threats and opportunities are a part of external analysis. Thus this type of analysis tells the management about both the environments which can affect the activities of the company. So, in this way SWOT will help Greg to progress in the external environment (Armstrong, et. al., 2015).

Conclusion

Thus, in the limelight of above-mentioned events, the fact that shall be noted is that it important for an organization to correctly identify resources and capabilities and work on them is such a way that they gain competitive advantage.

References

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.

Austin, R.D. and Pisano, G.P., 2017. Neurodiversity as a Competitive Advantage. Harvard Business Review, pp.1-9.

Bart, Y., Stephen, A.T. and Sarvary, M., 2014. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions. Journal of Marketing Research, 51(3), pp.270-285.

Carsales., 2018. Our Company. Viewed on January 23, 2018 from < https://www.carsales.com.au/carsales-info/about-carsales>

Dudin, M.N., Kucuri, G.N., Fedorova, I.J.E., Dzusova, S.S. and Namitulina, A.Z., 2015. The innovative business model canvas in the system of effective budgeting.

Fennis, B.M. and Stroebe, W., 2015. The psychology of advertising. Psychology Press.

Frow, P., Nenonen, S., Payne, A. and Storbacka, K., 2015. Managing co?creation design: A strategic approach to innovation. British Journal of Management, 26(3), pp.463-483.

Hinterhuber, A. and Liozu, S.M., 2014. Is innovation in pricing your next source of competitive advantage?. Business Horizons, 57(3), pp.413-423.

Hoban, P.R. and Bucklin, R.E., 2015. Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), pp.375-393.

Low, K.Y.J. and Ho, E.Y.C., 2016. A knowledge-based theory of the multinational economic organization. Long Range Planning, 49(6), pp.641-647.

Nonaka, I. and Toyama, R., 2015. The Knowledge-creating theory revisited: knowledge creation as a synthesizing process. In The essentials of knowledge management (pp. 95-110). Palgrave Macmillan UK.

Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016. Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.

Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a digital strategy. John Wiley & Sons.

Pisano, G.P., 2015. You need an innovation strategy. Harvard Business Review, 93(6), pp.44-54.

Robbins, S P., DeCenzo, D., Coulter, M & Woods, W., 2016. Management: The Essentials, 3rd edn, Pearson, Melbourne, Viewed from https://revel.pearson.com

Wagner III, J.A. and Hollenbeck, J.R., 2014. Organizational behavior: Securing competitive advantage. Routledge.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2019). Discussing The Multinational Economic Organization Plans. Retrieved from https://myassignmenthelp.com/free-samples/multinational-economic-organization-plans.

"Discussing The Multinational Economic Organization Plans." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/multinational-economic-organization-plans.

My Assignment Help (2019) Discussing The Multinational Economic Organization Plans [Online]. Available from: https://myassignmenthelp.com/free-samples/multinational-economic-organization-plans
[Accessed 18 July 2024].

My Assignment Help. 'Discussing The Multinational Economic Organization Plans' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/multinational-economic-organization-plans> accessed 18 July 2024.

My Assignment Help. Discussing The Multinational Economic Organization Plans [Internet]. My Assignment Help. 2019 [cited 18 July 2024]. Available from: https://myassignmenthelp.com/free-samples/multinational-economic-organization-plans.

Get instant help from 5000+ experts for
question

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing: Proofread your work by experts and improve grade at Lowest cost

loader
250 words
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Plagiarism checker
Verify originality of an essay
essay
Generate unique essays in a jiffy
Plagiarism checker
Cite sources with ease
support
Whatsapp
callback
sales
sales chat
Whatsapp
callback
sales chat
close