Business mode
It can be stated that Adobe business model has moved from development of software to Creative cloud. It can be said that Creative cloud allows the users of Adobe software to stay updated and access all Adobe products. However, the users need to be subscribed for availing the creative cloud feature of Adobe.
Product strategy
It can be said that Adobe develops software programs which are unique and leading in the software industry. The software programs developed by Adobe provide its users with opportunities to get high quality work done in a short span of time. It can be said that Adobe aims to increase its shares in the market by selling its products to both individuals and companies. Some of the iconic software programs among the many software programs developed by Adobe over the years are Adobe Photoshop, Adobe Acrobat Reader and Adobe Flash player. The aforementioned software programs have gained immense popularity and have contributed to the reputation of the company.
Distribution of products
It is to be said that Adobe sells its software programs via a wide range of networks. It primarily sells its products through websites. The other distributors via which it sells its products include Value added Resellers, Original equipment manufacturers and independent software vendors.
Revenue of Adobe Systems
It can be said that the primary revenue earned by Adobe systems come from licensing of the software programs. It is also assumed that primary revenue will continue to come from the same source until the time Creative Cloud feature of Adobe systems are properly developed in the market.
Bibliography:
Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2), 354-363.
Demil, B., & Lecocq, X. (2010). Business model evolution: in search of dynamic consistency. Long range planning, 43(2), 227-246.
