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N221 Business Management

tag 0 Download 13 Pages / 3,050 Words tag 13-07-2021

Question:

Eco-burger is a new vegetarian fast-food outlet that is being launched in your area. The owners want to create interest prior to the launch in one month and to continue to build that interest in the two months following the opening so that the business can establish a strong customer base. The available promotional budget is £6000.

Eco-burger will be located within half a mile of a college, two miles of a university and is near to several local organisations employing office staff. There are few competitors in the immediate area; just one café that serves traditional English food, such as all day breakfasts and pie and chips, and a Chinese restaurant that offers an “all you can eat” buffet lunch for £6. The university and college both have their own catering facilities offering main meals and sandwiches. 

The main customers of Eco-burger are expected to be health-conscious students and office workers looking for an  alternative to meat-based lunches. The plan is to offer ten different types of veggie burger, plus salads, juices, soups, baked potatoes, risottos and baguettes. Eco-burger is expected to attract equal numbers of men and women, with the vast majority being in the 16-25 age range.

Eco-burger operates a “fair trade” policy, using organic ingredients sourced from local, environmentally friendly producers. The owners plan to donate 10 per cent of all profits to eco-charities. Packaging is to be kept to a minimum, and customers who use their own food containers for a takeaway will get a 50p discount. The business concept – and the image it seeks to portray – is healthy fast food that does not “cost the earth”.

The owners of Eco-burger have approached the advertising agency where you work asking for advice on how to promote their new business. Your manager has asked you to work on the project.

  1. Know the constituents of the promotional mix
  2. Understand the role of promotion within the marketing mix
  3. Understand the role of advertising agencies and the media
  4. Be able to create a simple promotional campaign
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Total 13 pages

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My Assignment Help. 'N221 Business Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/n221-department-of-business-management/healthy-and-valuable-to-customers.html> accessed 03 February 2023.

My Assignment Help. N221 Business Management [Internet]. My Assignment Help. 2021 [cited 03 February 2023]. Available from: https://myassignmenthelp.com/free-samples/n221-department-of-business-management/healthy-and-valuable-to-customers.html.


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