Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

N221 Business Management

tag 0 Download 13 Pages / 3,050 Words tag 13-07-2021


Eco-burger is a new vegetarian fast-food outlet that is being launched in your area. The owners want to create interest prior to the launch in one month and to continue to build that interest in the two months following the opening so that the business can establish a strong customer base. The available promotional budget is £6000.

Eco-burger will be located within half a mile of a college, two miles of a university and is near to several local organisations employing office staff. There are few competitors in the immediate area; just one café that serves traditional English food, such as all day breakfasts and pie and chips, and a Chinese restaurant that offers an “all you can eat” buffet lunch for £6. The university and college both have their own catering facilities offering main meals and sandwiches. 

The main customers of Eco-burger are expected to be health-conscious students and office workers looking for an  alternative to meat-based lunches. The plan is to offer ten different types of veggie burger, plus salads, juices, soups, baked potatoes, risottos and baguettes. Eco-burger is expected to attract equal numbers of men and women, with the vast majority being in the 16-25 age range.

Eco-burger operates a “fair trade” policy, using organic ingredients sourced from local, environmentally friendly producers. The owners plan to donate 10 per cent of all profits to eco-charities. Packaging is to be kept to a minimum, and customers who use their own food containers for a takeaway will get a 50p discount. The business concept – and the image it seeks to portray – is healthy fast food that does not “cost the earth”.

The owners of Eco-burger have approached the advertising agency where you work asking for advice on how to promote their new business. Your manager has asked you to work on the project.

  1. Know the constituents of the promotional mix
  2. Understand the role of promotion within the marketing mix
  3. Understand the role of advertising agencies and the media
  4. Be able to create a simple promotional campaign
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Unique Document

Under Evaluation

Get Money
into Your Wallet

Total 13 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) N221 Business Management [Online]. Available from:
[Accessed 03 February 2023].

My Assignment Help. 'N221 Business Management' (My Assignment Help, 2021) <> accessed 03 February 2023.

My Assignment Help. N221 Business Management [Internet]. My Assignment Help. 2021 [cited 03 February 2023]. Available from:

Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!


Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on then please raise the content removal request.


5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

callback request mobile
Have any Query?
Subtraction Payment required!

Only one step away from your solution of order no.