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N225 : Business Marketing Strategies

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  • Course Code: N225
  • University: University Of Chester
  • Country: United States

Question:

For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of business research/research paradigm.
Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature. Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and provide a solid research methodology that supports the feasibility of the research project

Marking criteria of the research proposal include: the justification of the research questions that operationalize the research topic; the demonstration of a detailed research methodology addressing research instrument, sample size and sampling approach, research location/s and schedule as well as providing a critical assessment of the limitations of the methodology and the expected outcome of the research project.
1. Introduction
2. Project Objective 3. Project Scope
4. Literature Review
(Students’ needs to summarise Assignment 1 literature review (2-3 pages) and justification from Assignment 1 literature problems, gaps opportunities, Hypothesis)
5. Research Questions/Hypothesis
- Primary Question (only one question) - Secondary Questions (1, 2 ....)
Research questions should be linked to Literature Problems, Gaps, and Hypothesis
6. Research Design and Methodology
- Qualitative research
(Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)
- Quantitative research
(Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)
7. Research Limitations
8. Time Schedule (Research plan)
9. Conclusion
10. Reference List
11. Appendix
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My Assignment Help. 'Business Marketing Strategies' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/n225-business-marketing-strategies/most-efficient-ones-include-direct-marketing.html> accessed 24 November 2020.

My Assignment Help. Business Marketing Strategies [Internet]. My Assignment Help. 2020 [cited 24 November 2020]. Available from: https://myassignmenthelp.com/free-samples/n225-business-marketing-strategies/most-efficient-ones-include-direct-marketing.html.


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