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N500 : Marketing

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Question:

1). To what extent do you agree with the argument that 'advertising is dead'. In other words, that we are faced with so many promotional messages that we do not and cannot take notice of them? Discuss your thoughts and provide an example of what you feel is an advertisement that has cut through the noise and grabbed your attention. What was it about this advertisement that stood out?
 
2). Look at the Quintis Sandlewood promotional video as well as their website (quintis.com.au). Through applying the communication model, discuss why Quintis uses celebrities as its source, and how it packages its message. We know that this is a failed company but does the website and packaging of the message attract you to the business? Why/Why Not
 
3). Read the paper  "Humorous threat persuasion in advertising: the effects of humour, threat intensity and issue involvement". To locate this, click on the reading list tab in Blackboard. Answer these two questions: 1). How can humour be used to increase the appeal of advertisements? 2). How effective is the use of humour to communicate threatening information?
 
4). Read "Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies", (in the reading list tab in Blackboard). Answer the following question: What are the differences between low-involvement and high-involvement products in advertising?
 
5). Go to the Coles, Woolworths and Aldi Supermarket websites. Discuss how each supermarket is establishing a point of difference over its competitors and how you view each brand is attempting to position themselves in the minds of consumers.
 
6). Read the paper  "Using social media to reach consumers: a content analysis of official Facebook pages" (click on the reading list tab to locate this reading). Answer the following question: 'Do you have a favourite Facebook, Twitter or Instagram page? Describe the advertising strategy of this page.
 
7). Discuss when it is appropriate to use pulsing, flighting and continuous advertising schedules and provide examples of businesses that use each of these approaches.
 
8). Do you feel print media still has a role to play in an IMC campaign - or is print media becoming less relevant each year?Support your answer with justification and supporting examples,
 
9). Discuss an experience you have had where a marketer attempted a high pressure sales technique (such as through knocking on your door or approaching you when you walked past a corridor at a shopping mall). How do you respond to this technique and how effective do you believe this technique is?
 
10). In October 2016, four people tragically died in Dreamworld on Australia's Gold Coast. The accident occurred at the Thunder River Rapids ride which was considered to be a safe family ride. Discuss the effectiveness of how Dreamworld management handled the disaster. How do you think management of Dreamworld should have responded to this tragedy?

 

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