The business mission is a broadly defined, enduring statement of purpose that distinguishes a business from others of its type
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Answer: Introduction The structured and sequential marketing plan is the set of activities that are organized for achieving the specific marketing objectives within a proper timeline. The proper marketing plan determines the identification of the customers’ preferences and the performance of the firm that intends to fulfill the business needs (Hollensen 2015). The marketing plan identifies the internal and external market needs based on...Read More
Answers: Activity 1 Clean Up Australia is a non-profit organisation set up for the purpose of keeping the country clean from any wastes. Hence, the company have to collaborate with communities, business organisations and Government. In my opinion, among the 7Ps of marketing, the one element that the company uses effectively is the promotion strategy. This according to me is an important aspect to achieve the aims and objectives of the organis...Read More
Answers: Question 1 The relevant formula for CAPM is given below. Cost of Equity = Risk Free Rate + Beta* Market Premium Based on the given question, risk free rate = 7.5%, beta =1.1 and market premium = 5% Hence, cost of equity = 7.5 + 1.1*5 = 13% p.a. Par value of bond = R100 Market value of bond = R94.50 Coupon rate =8% or (8/100)*100 = R8 Maturity period = 5 years The YTM (Yield to Maturity) for the bond needs to be indicated ...Read More
Answers: 1: Audience and objectives Behaviouristic segmentation of the audience There are three ways to broadly classify the market according to the consumer criteria –– behavioural, psychographic and profile. The concept of behaviouristic segmentation aids in dividing the target market into groups after considering the many variables like the benefits, occasion, user status and rate, and their level of loyalty and readiness, as ...Read More
Answer: Part 1: Introduction This study deals with marketing and communications of Ryanair (Ryanair.com 2017). The current segment explains about various orientations in marketing (production orientation, marketing orientation and social orientation). The next segment explains about identifying social and political factors of airline industry and how far it influences in the working in real case scenario with instances. The present stud...Read More
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