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N500 Marketing

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Question:

A. Introduction

Company overview, what products they offer and what competitive advantages they have.

B. Fitbit Business Mission 

The business mission is a broadly defined, enduring statement of purpose that distinguishes a business from others of its type

 C. Fitbit External Marketing Audit 

1) Macro-environment (PEEST) of USA marketplace

  • Macroenvironment a number of broader forces that affect not only the company but also the other actors in the microenvironment
  • Political/ legal
  • Economic
  • Ecological/ physical,
  • Social/ cultural
  • Technological forces.

2) Smartwatch industry analysis (Porter 5 forces)

  • Industry rivalry
  • Threat of new entrants
  • Threat of substitutes
  • Bargaining power of buyers
  • Bargaining power of suppliers

D. SWOT Analysis

  • A SWOT analysis is a structured approach to evaluating the strategic position of a business by identifying its strengths, weaknesses, opportunities and threats. It provides a simple method of synthesizing the results of the marketing audit. Internal strengths and weaknesses are summarized as they relate to external opportunities and threats.
  • Strengths and Weaknesses
  • Opportunities and Threats

E. Target Markets

  • How do they currently segment the market?
  • What is their competitive advantage?
  • What is their core competencies?
  • How are their products positioned in the marketplace?
  • How are products placed in terms of market attractiveness and company strengths (portfolio analysis)?

F. Fitbit marketing mix

1) Product 

2) Promotion 

3) Price 

4) Place 

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My Assignment Help. Marketing [Internet]. My Assignment Help. 2021 [cited 17 October 2021]. Available from: https://myassignmenthelp.com/free-samples/n500-marketing/security-analysis-of-wearable-fitness.html.


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