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N590 Advertising And Marketing

tag 0 Download 5 Pages / 1,070 Words tag 24-08-2021

Question:

Case study Global Forces and the Advertising Industry.
 
Carry out a PESTEL analysis of the advertising industry with particular emphasis on megatrends. (separate the analysis under the heading opportunities and threats).
 
Carry out a Five Forces Analysis of the advertising industry in 2016 what underlying factors drive them?
 
What is the industry attractiveness?
 
What are the changes in the industry?
 
Which forces are becoming more negative or positive for the major advertising agencies.
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