Answer
The influence of the change in taste and behavior patterns of the people all around the world have influenced greatly the events that are being undertaken. The vents that are being undertaken and managed is based on the requirements of the audience, attending the event. Therefore, in order to make the event more interesting for the audience, innovations are required to be brought in the ideas and the implementation of the strategies (Yeoman et al. 2012). The most important part of the designing process is based on conceptualizing the event and undertaking ways of marketing the event. In this regards I have undertaken a survey on the venue, where the event will be undertaken and assessed the probable success factors for the event.
I was invited to note the potentials of the venue, named the Ricoh Arena, and thereby assess the major capabilities of the arena in upholding the requirements of the event. The arena, formerly, hosted several events based on the business and the entertainment and have successfully made an inclination towards its fame in the region. The basic consideration for undertaking the event in the arena is being derived from the fame of the arena (Quinn 2013).
The assessment of the venue based on the criteria of the event that is being undertaken in the arena is based on the operations that are being undertaken by the management team of the event. I was called upon to compile the proposal of the event and therefore make a varied amount of resources in order to make use of the event. Following the norms of AET (Affective Event theory) the event is being planned by me. It helped me in determining the festive moods and the emotions of the people and thereby plan the event adhering to the requirements of the people (Jones 2012).
The most important consideration, according to me, is based on the capability of the arena in undertaking the event profusely. I am looking after the marketing part of the event and therefore in order to promote the event in the best possible way I have supplemented the promotional strategies of other events and this one with certain changes. as this one is an event based on the theme of Halloween, the spookiest way to market the event is to drop a suspicious pamphlet at the doorstep of every inmates. It might be a costly process and might seem a bit outdated in the era of technological advancements (Robertson, Junek and Lockstone 2014).
The issue we faced while planning the event is based on the idea of the event and the implementation of the plans in order to make the event a grand success. Our group consisted of six members, who came from the different countries. During the work process, we got to know each other and their expertise. Therefore, we divided the work between us based on our expertise and interest. I received the task of marketing the event and understanding the probabilities of the SWOT of the event. For promoting the event I have planned to drop a post in the social media platforms, which will be spooky, in order to make the mass aware about the event that is being undertaken (Bearzotti, Salomone and Chiotti 2012).
I have formulated a chat team through which I can integrate the functions of the teams. The integrated approach of the teams helps in managing the functions and thereby helps in understanding the requirements of the event. The chat team helped us in coordinating with the team members in understanding the requirements of the event. The fundamentals of the chat helped us in connecting with one another. It helped in taking the important decisions at ease. We were connected all the time, wherever we went as it helped in developing new ideas for the event. The development of the vent was not an easy task for us, as it included several steps and procedures. We were required to arrange for the musicians and the sponsors for the event and make arrangements for the people who would be working on the theme of the event. We are being entrusted with the responsibility of the event and therefore the correct form of arrangements is to be made. The approach of the event is based on the requirements of the target audience and the innovations that are being included in the developmental stages of the event (Jaeger and Mykletun 2013). Therefore, the setting up of the integrated networks helped in addressing the requirements of the event.
References
Bearzotti, L.A., Salomone, E. and Chiotti, O.J., 2012. An autonomous multi-agent approach to supply chain event management. International Journal of Production Economics, 135(1), pp.468-478.
Jaeger, K. and Mykletun, R.J., 2013. Festivals, identities, and belonging. Event Management, 17(3), pp.213-226.
Jones, C., 2012. Events and festivals: fit for the future?. Event Management, 16(2), pp.107-118.
Quinn, B., 2013. Key concepts in event management. Sage.
Robertson, M., Junek, O. and Lockstone, L., 2014. Introduction: Professionalization and event management. Event Management, 18(1), pp.1-3.
Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S. and McMahon-Beattie, U. eds., 2012. Festival and events management. Routledge.
