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N821 Event Management

tag 0 Download 4 Pages / 875 Words tag 12-02-2021
  • Course Code: N821
  • University: Coventry University
    icon is not sponsored or endorsed by this college or university

  • Country: United Kingdom


1. Do you agree with the definition of marketing used in this chapter? How can it be unproved?
2. Why should an event manager segment a market? What are the advantages?
3 Outline five key motives for attending a community festival. Why should event managers focus on these motives, rather than the motives of the festival organisers?
4 Identify the key steps in the consumer decision process. Offer examples of how each step affects the event consumer.
5 Given that the Manly Musical Society (see event profile on page 293) does not wish to make enormous profits and their cast and musicians are not paid, what do you think would be a fair price to pay for a ticket to one of their productions, that covers their costs and produces a surplus to fund their next production? Five shows including a matinee would be scheduled.
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